New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
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A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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The Society of Authors in London opens its 2023 submission program, having awarded 32 writers and illustrators with 2022 prizes. The post The UK’s Society of Authors Adds a New Disability-Focused Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-05 13:37:47 UTC ]
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A Virginia state judge has set an August 30 hearing for two lawsuits that seek to ban two popular books from bookshelves across the state, alleging they are “obscene” under an obscure state obscenity law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Bestselling author Stephen King has testified in a federal antitrust trial in Washington Continue reading at ABC News
[ ABC News | 2022-08-03 00:28:27 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The federal government’s civil suit to block the acquisition of Simon & Schuster by Penguin Random House is chugging along, with the trial set to begin on August 1. Exhibits to the joint pretrial motion, filed July 15, included lists of witnesses for both sides. Witnesses for both sides... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-20 16:13:34 UTC ]
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The Northwest, where I live and where my novel is set, is a big place and it is a lot of things. It is the damp, mossy woods of the coast, the high desert, and the snowy, jagged mountain ranges that divide the two. It is home to weird and real creatures like giant octopuses, […] The post 7... Continue reading at Electric Literature
[ Electric Literature | 2022-07-13 11:00:00 UTC ]
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The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
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A week after authorizing a strike, some 250 unionized employees of HarperCollins said they will hold a one-day strike next Wednesday, July 20. They are requesting a "more accessible, equitable, and just workplace." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-11 04:00:00 UTC ]
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The holiday getaway takes a suspenseful turn in a trio of books, by Megan Miranda, Allie Reynolds and Alice Feeney Continue reading at The Washington Post
[ The Washington Post | 2022-07-09 11:00:05 UTC ]
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Welsh-English anthology about Welsh equivalent of Route 66 republished twice since release on St David’s DayIt is variously described as a snake, a zip, a ribbon, a scar, a Welsh version of Route 66. Memories, myths and moments of love and grief are woven into a collection of poems celebrating... Continue reading at The Guardian
[ The Guardian | 2022-07-03 14:00:16 UTC ]
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The new literary magazine 'Fictionable' launches June 27 with short works including graphic fiction and translation. The post In the UK, a New Literary Magazine, With International Intent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-24 20:36:08 UTC ]
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As the Danish physicist Niels Bohr probably never said, ‘predictions are hard, especially about the future.’ And although the job of authors of science fiction and speculative fiction isn’t to make accurate predictions about what our future lives might look like, but to entertain us by tapping... Continue reading at Interesting Literature
[ Interesting Literature | 2022-06-15 14:00:18 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Stats from 2020-21 reveal that the Pointless presenter’s The Thursday Murder Club is the biggest hit in UK librariesRichard Osman’s The Thursday Murder Club was the most borrowed book from UK libraries in the year 2020-21, while the prolific bestseller James Patterson was the most borrowed... Continue reading at The Guardian
[ The Guardian | 2022-06-09 13:22:35 UTC ]
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Growth in audiobook revenue by genre was led in 2021 by romance, self-help, and science-fiction per the Audio Publishers Association. The post Audio Publishers Association: US Audiobook Revenues Reach $1.6 Billion in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-07 15:41:05 UTC ]
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