New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Naheed Phiroze Patel’s debut novel Mirror Made of Rain follows Noomi Wadia, an indignant young woman raised in a Parsi family in India, through a world that is keen to control women and safeguard long-established pecking orders. Since her childhood, Noomi has had a difficult relationship with... Continue reading at Electric Literature
[ Electric Literature | 2022-05-19 11:00:00 UTC ]
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After hitting a record high of $204.6 million in the fiscal year ended February 28, 2021, revenue at Educational Development Corp. fell 30.3% in fiscal 2022, dropping to $142.2 million. Net earnings declined 34.1%, to $8.3 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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The Branford Boase program annually awards a debut novel for children–and the winning author's editor is honored, too. The post Children’s Books Edition: The UK’s Branford Boase Award 2022 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-06 19:55:39 UTC ]
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Kathryn S. Olmsted on six publishers who condoned the Nazi leader or advised leaving him alone. Continue reading at The Washington Post
[ The Washington Post | 2022-05-06 12:00:22 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Books about books have always been super popular, but there are a lot of romance novels set in the publishing world in 2022. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:34:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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The theatre is a perennially popular setting for novelists and no wonder. The tawdry glamour and sense of spectacle make it a rich gift for any author, but it’s what happens behind the scenes that I find the most interesting. This is particularly true for those novels set on the 19th-century... Continue reading at Electric Literature
[ Electric Literature | 2022-04-14 11:00:00 UTC ]
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Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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A seven-year member of parliament, the minister of London Paul Scully, tours LBF, the guest of the Publishers Association. The post London Book Fair: Minister of London Visits UK Publishers Association appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-06 19:10:07 UTC ]
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As the UK publishing industry prepares for its annual encounter with many colleagues from other markets, a look at UK book business diversity. The post Heading to London Book Fair: Diversity in UK Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-01 19:24:36 UTC ]
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"Fake," "Hammer" and “Portrait of an Unknown Lady” are literary thrillers that explore authenticity through the lens, or rather the canvases, of the art world. Continue reading at The Washington Post
[ The Washington Post | 2022-03-24 15:38:03 UTC ]
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The events of 2000, including the disputed election and the 9/11 hijackers' preparations, "broke" America, Andrew Rice argues. Continue reading at The Washington Post
[ The Washington Post | 2022-03-18 12:00:11 UTC ]
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At the risk of seeming obnoxiously obsessed with ourselves, writers and readers do tend to love books about writers and readers—especially when those fictional writers and readers behave badly. (It’s no wonder, really, why the Bad Art Friend discourse hit a nerve; so many people were frantic... Continue reading at Electric Literature
[ Electric Literature | 2022-03-11 12:00:00 UTC ]
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Author Larysa Denysenko wrote introduction to Maya and Her Friends while sheltering from missiles in Kyiv“As I write to you, rockets are flying outside my windows, and at a distance of 20km from my house, Russian aggressors are destroying the suburbs of Kyiv,” author Larysa Denysenko says in an... Continue reading at The Guardian
[ The Guardian | 2022-03-11 11:15:48 UTC ]
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