New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
News tagged with:
#advertising spend
#steepest drop
#market share
Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian
[ The Guardian | 2021-12-10 12:07:58 UTC ]
More news stories like this | News stories tagged with:
#coronavirus coveragefuture
#latest updatessee
#metal hammer
#marie claire
In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:26:05 UTC ]
More news stories like this | News stories tagged with:
#including theguardian
#daily mail
#evening standard
#book of the year
Hachette UK has bought John Catt Educational for an undisclosed sum in a deal that sees it become part of Hodder Education Group. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 16:03:02 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
#hodder
#hachette
Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 08:13:23 UTC ]
More news stories like this | News stories tagged with:
#concerted push
#uk writers
The United Kingdom's audiobook sales show an eye-catching 71-percent jump, January to June this year over the same period in 2019. The post The UK’s Publishers Association Charts a ‘Steep Rise’ in Audiobook Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-28 17:52:33 UTC ]
More news stories like this | News stories tagged with:
#audiobook sales
#united kingdom
#audiobook
#publishers association
Natasha Carthew, the artistic director of The Festival for Working Class Writers, is planning a UK tour in 2022 to address diversity and inclusion issues in the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 12:09:19 UTC ]
More news stories like this | News stories tagged with:
#uk tour
#address diversity
The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#summer appeared
#nielsen
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Amazon has announced it will stop accepting UK-issued Visa credit cards over high fees. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 17:57:09 UTC ]
More news stories like this |
Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with:
#christmas ad
#picture book
#trouble-making dragon
#fire-sneezing dragon
#self-published children
#striking similarity
#john lewis
#children’s book
Hachette UK has committed to setting science-based targets for reducing its carbon emissions as part of the global Science Based Targets initiative (SBTi), aiming to reach net zero carbon emissions by 2050. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 07:03:21 UTC ]
More news stories like this | News stories tagged with:
#carbon emissions
#hachette uk
#hachette
Bonnier Books UK has appointed Little Tiger's Ella Whiddett as editor, where she will be commissioning for the Hot Key Books and Piccadilly Press imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 11:39:26 UTC ]
More news stories like this | News stories tagged with:
#bonnier
Quercus has unveiled the UK press tour and “unmissable publicity and marketing campaign” for Emily Ratajkowski’s debut My Body. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 11:59:42 UTC ]
More news stories like this | News stories tagged with:
#marketing campaign
#emily ratajkowski
New polling from the Publishers Association (PA) has revealed 61% of respondents feel proud when a UK book has global success, as the organisation continues to urge against copyright changes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 22:10:30 UTC ]
More news stories like this | News stories tagged with:
#uk book
#publishers association
The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian
[ The Guardian | 2021-11-04 14:36:37 UTC ]
More news stories like this | News stories tagged with:
#books featuring
#picture books
#quick fixes
Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian
[ The Guardian | 2021-11-04 09:49:02 UTC ]
More news stories like this | News stories tagged with:
#novels set
#ian fleming
#james bond
#harpercollins
#debut novel
UK publishers have donated more than 10,000 books through Book Aid International to the University of Mosul Library since it was destroyed by an ISIS attack. Continue reading at The Bookseller
[ The Bookseller | 2021-10-31 21:55:16 UTC ]
More news stories like this | News stories tagged with:
#uk publishers
#book aid
British publishers must not hang on to rights they cannot exploit, Nigerian poet and novelist Lola Shoneyin told delegates at a session on decolonisation at a publishers conference in at The Sharjah International Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2021-10-31 15:54:59 UTC ]
More news stories like this | News stories tagged with:
#british publishers
HarperCollins UK is buying Pavilion Books, in a deal which will see it acquire the imprints Collins & Brown, Pavilion, Portico, Robson, National Trust and Pavilion Children’s. Continue reading at The Bookseller
[ The Bookseller | 2021-10-30 10:03:47 UTC ]
More news stories like this | News stories tagged with:
#pavilion children
#harpercollins uk
#national trust
#harpercollins
Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
More news stories like this |