New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Anticipating producing 50 titles per year from Australia, Welbeck's Marcus Leaver and Mark Smith are partnering with retailer Tony Nash. The post The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
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The story of the “rich and weird” guidebooks produced by a Depression-era project. Continue reading at The Washington Post
[ The Washington Post | 2021-07-16 12:00:00 UTC ]
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Phaidon made an operating loss of £1.3m in the year ending June 30th 2020, a 33% bigger loss than the previous year, due to the "adverse effects" of multiple national lockdowns, according to accounts filed at Companies House. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 04:54:45 UTC ]
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The illustrated debut novel 'Orphans of the Tide' wins the 2021 Branford Boase Award, which honors both authors and their editors. The post Struan Murray, Ben Horslen Win the UK’s Branford Boase Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-15 20:44:40 UTC ]
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The Penguin Random House US staff is told in a memo that vaccinations will be required in offices reopening in September. The post Penguin Random House USA Sets September 13 to Start Reopening Offices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
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The country legend's deadpan response was too much for "The Tonight Show" host. Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-26 09:56:05 UTC ]
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After leaving Picador to launch her own list at Orion, Francesca Main says the emphasis at Phoenix will be on developing writers and hitting the litersary/commercial sweet spot Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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The Young Writer Award led by the Sunday Times in the United Kingdom now is sponsored by the Charlotte Aitken Trust. The post The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-18 12:15:40 UTC ]
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'The biggest threat to our industry post-Brexit,' says the Publishers Association, is an 'international copyright exhaustion framework.' The post UK Book Publishing Industry Raises Copyright Alarm: ‘Save Our Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-07 17:22:58 UTC ]
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Classes, relationships, newfound independence, and more: these manga and manhwa set in college explore several facets of campus life, including A Sign of Affection by Suu Morishita. Continue reading at Book Riot
[ Book Riot | 2021-06-04 10:36:00 UTC ]
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What is the International Literature Showcase?The International Literature Showcase is a partnership between the National Centre for Writing and British Council. It aims to showcase amazing writers based in the UK to programmers, publishers and teachers of literature in English around the world.... Continue reading at British Council global
[ British Council global | 2021-06-03 11:39:08 UTC ]
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In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
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Here’s an incredible archival project you might not know about: Reveal Digital is partnering with academic and public libraries to fund an expanding, open access collection of American prison newspapers. “American Prison Newspapers, 1800-2020: Voices From The Inside” is collecting and digitizing... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-28 17:24:30 UTC ]
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Simon & Schuster UK has collaborated with the Jhalak Prize in its Books to Readers programme, which aims to boost sales and visibility for longlisted writers. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:26:21 UTC ]
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Hachette UK’s Accessibility Network, which supports people with disabilities and neurodiversities, has announced a partnership with charity Mencap to deliver talks, fundraising activities and events starting from this month. Continue reading at The Bookseller
[ The Bookseller | 2021-05-21 01:30:57 UTC ]
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A number of children’s bookshops up and down the country have spoken of their joy at being able to welcome children and parents back into their premises, with many reporting excellent trading. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 10:42:15 UTC ]
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Hera Books has acquired The Dedley End Mysteries, a new "cosy crime" series by Victoria Walters. Continue reading at The Bookseller
[ The Bookseller | 2021-05-03 20:44:59 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Amid the challenges of the pandemic year 2020, the United Kingdom's overall publishing market rose 2 percent. The post The UK’s Publishers Association 2020 Report: ‘In the Face of COVID’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-26 23:05:27 UTC ]
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