UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'

[ The Guardian | 2014-03-10 00:00:00 UTC ]
News tagged with: #advertising spend #steepest drop #market share

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Horrible Histories sets sail with new Thames venture

New developments for the Horrible Histories brand will sees partnerships with a Thames river cruise service to launch a new theatrical experience, and a "Vile Victorians" section in the family entertainment maze at Warwick Castle.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 23:02:00 UTC ]
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Sarah Ferguson’s Mills & Boon novel edges on to UK bestsellers chart

Historical romance Her Heart for a Compass has made it to the official UK book chart – but it still lies well clear of Bridgerton’s successIt’s not quite Bridgerton levels of sales, but Sarah Ferguson’s first venture into the romantic fiction market, Her Heart for a Compass, has nonetheless made... Continue reading at The Guardian

[ The Guardian | 2021-08-17 15:54:59 UTC ]
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Saga Egmont Partners with the UK’s Muswell and Violet Gaze Presses

The digital arm of Copenhagen's Lindhardt & Ringhof, Saga Egmont has agreements with two independent houses in the United Kingdom. The post Saga Egmont Partners with the UK’s Muswell and Violet Gaze Presses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-10 21:36:44 UTC ]
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HarperCollins reports record profits as global revenue grows 19%

HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-03 04:01:00 UTC ]
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Bonnier Books UK buys Edinburgh indie Black & White Publishing

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[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Hachette UK hails 'strong' first half as Lagardère begins to recover

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[ The Bookseller | 2021-07-27 10:16:57 UTC ]
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New Amanda Gorman Book, 'Call Us What We Carry,' Set for December 7

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[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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The Children’s Bookstore set to close after 43 years in Baltimore

After four moves and 43 years as a hub for children’s books and visits by local and nationally renowned authors, The Children’s Bookstore is closing. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-07-23 20:26:06 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

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[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The UK’s Welbeck Publishing Group To Publish in Australia, New Zealand

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[ Publishing Perspectives | 2021-07-22 21:24:52 UTC ]
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When unemployed writers set out to chronicle America

The story of the “rich and weird” guidebooks produced by a Depression-era project. Continue reading at The Washington Post

[ The Washington Post | 2021-07-16 12:00:00 UTC ]
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Phaidon made further loss in 2020 as pandemic hit revenue

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[ The Bookseller | 2021-07-16 04:54:45 UTC ]
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Struan Murray, Ben Horslen Win the UK’s Branford Boase Award

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[ Publishing Perspectives | 2021-07-15 20:44:40 UTC ]
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Penguin Random House USA Sets September 13 to Start Reopening Offices

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[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
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Willie Nelson’s Honest Answer About His New Book Makes Jimmy Fallon Walk Off Set

The country legend's deadpan response was too much for "The Tonight Show" host. Continue reading at The Huffington Post

[ The Huffington Post | 2021-06-26 09:56:05 UTC ]
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Main’s Phoenix set to fly after lockdown launch with focus on fresh talent

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[ The Bookseller | 2021-06-18 17:22:26 UTC ]
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The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship

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[ Publishing Perspectives | 2021-06-18 12:15:40 UTC ]
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UK Book Publishing Industry Raises Copyright Alarm: ‘Save Our Books’

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[ Publishing Perspectives | 2021-06-07 17:22:58 UTC ]
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[ Book Riot | 2021-06-04 10:36:00 UTC ]
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