New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.The estimated figures reveal that advertising in newspapers (national and regional) will fall from £2.2bn in 2013 (15.3% market share of media) to £2.1bn in 2014 (13.8% market share), marking the steepest drop in market share across all media categories between 2013 and 2014.Newspapers will be eclipsed by UK mobile ad spend for the first time, according to eMarketer. Mobile ad spend is forecast to increase from £1.9bn last year to £2.3bn in 2014.By 2017, UK advertising spend on newspapers is predicted to have fallen to just £1.9bn (11.2% market share).The TV advertising market is predicted to increase from £3.6bn to £3.7bn between 2013 and 2014, though its market share will dip from 25.6% to 24.7%.By 2017, UK advertising spend on TV will nudge up to £3.8bn, which will represent a 22.5% market share of the media market.According to eMarketer, advertising spend on digital will continue to soar between now and 2017.By 2017, advertising spend on digital will reach £9bn (53.8% market share).All other categories... Continue reading at 'The Guardian'
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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More than 17.1 million print units were sold in the week ended January 9, 2021 at outlets that report to NPD BookScan, marking the first time in the history of the service that units topped the 17 million mark in the first week in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Barr’s new book weaves history and personal experience to argue that the patriarchal concept “Biblical Womanhood” has left a trail of sin and destruction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
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Scholastic UK has acquired Escape the Rooms, the "dazzling" children’s book debut from actor Stephen Mangan, illustrated by his sister Anita Mangan. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 03:30:19 UTC ]
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Shutdowns in December short-circuited the German market's progress in making up book sales losses from spring lockdowns. The post Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-08 15:54:29 UTC ]
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Scribe is publishing a new B-format paperback edition of US president-elect Joe Biden’s 2007 memoir, Promises to Keep. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 03:07:33 UTC ]
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The five category winners of the 2020 Costa Book Awards are announced, with the 'book of the year' honor to come later this month. The post UK: The 49th Costa Book Awards Name Category Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-05 13:59:16 UTC ]
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JPL Media announces sale to new publishing group National World for knockdown priceThe media company that owns famous newspapers such as the Scotsman and Yorkshire Post has been sold for just £10m, in a sign of the collapsing value of regional papers.JPI Media announced on Thursday it had been... Continue reading at The Guardian
[ The Guardian | 2020-12-31 16:33:33 UTC ]
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Freight services are resuming again between the UK and France today (23rd December) after the two governments reached agreement on lifting a travel ban. Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 02:20:11 UTC ]
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Exclusive: 89-year-old News Corp boss gives thanks to key workers, NHS staff and scientistsCoronavirus – latest updatesSee all our coronavirus coverageRupert Murdoch has become the latest public figure to have the coronavirus vaccine, visiting his local GP’s surgery late on Wednesday to receive... Continue reading at The Guardian
[ The Guardian | 2020-12-18 15:44:31 UTC ]
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A new Julia Donaldson picture book, The Christmas Pine, will be published by Alison Green Books in autumn 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 03:31:45 UTC ]
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Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 18:36:39 UTC ]
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Bloomsbury is to publish German bestseller What You Can See From Here by Mariana Leky, translated by Tess Lewis, following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 17:52:33 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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His genius was that his re-imaginings of people and events have proved more memorable than the real things. Continue reading at The Washington Post
[ The Washington Post | 2020-12-14 10:02:24 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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Bonnier Books UK has appointed Greg Evaristo to its board as a non-executive director. He will also be contributing to the business' people strategy, with a particular focus on the ongoing development of its diversity and inclusion plan. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 09:07:22 UTC ]
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Dame Helen Mirren has become an ambassador of the World Literacy Foundation's (WLF) UK initiative, UK Reads, and has added her support to its Christmas appeal. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 18:36:55 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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The Calibre Audio charity for readers who have print disabilities is hoping to add 48 new audiobooks to its library this holiday season. The post Calibre Audiobook Charity Joins the UK’s Big Give Holiday Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-02 20:32:53 UTC ]
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Musing on books' resilience in the pandemic, Tom Weldon talks with Philip Jones; and Penguin Random House India partners with Pippa Rann. The post Industry Notes: Tom Weldon at FutureBook; Penguin Random House UK and India appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-19 18:15:54 UTC ]
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