Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-21 00:01:39 UTC ]
News tagged with: #biggest advertisers #traditional tv #digital media

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Penguin withholds new ebooks from UK library suppliers

Penguin UK is now withholding the supply of its new ebook releases to its library suppliers in... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin uk #ebook releases #library suppliers

Select committee to put libraries cuts under spotlight

The Culture, Media and Sport select committee is to hold an inquiry into library closures. The... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select committee #library closures

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow

Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Women's Health magazine to launch in UK

Hearst-Rodale is set to launch Women's Health in the UK next year, as a sister title to the 11-year-old Men's Health. Continue reading at Media Week

[ Media Week | 2011-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #health magazine #sister title

How AMI Cut Production Costs by 50 Percent

American Media, Inc. (AMI) and Michael Esposito, Senior Vice President of Operations and Digital Production, think they've hit upon a recipe that could work across the magazine industry for rationalizing print publishing costs and scaling up on digital platforms. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american media #digital production #ve hit #magazine industry #digital platforms

UK to be focus country at Abu Dhabi fair

Written By: Charlotte Williams Publication Date: Thu, 03/11/2011 - 09:45 The UK will be the country focus at the 2012 Abu Dhabi International Book Fair, which will run from 28th March to 2nd April next year at the Abu Dhabi National Exhibition Centre. The ADIBF will work with the Publishers... Continue reading at The Bookseller

[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #focus country #28th march #2nd april #publishers association #british council

Ebury signs third Anne Berry novel

Written By: Lisa Campbell Publication Date: Thu, 27/10/2011 - 07:30 Ebury Press has signed Anne Berrys third novel The Adoption, a multi-generational story about adoption and identity, with the author moving from HarperCollins imprint Blue Door. Ebury editorial director for fiction Gillian... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury signs #author moving

Browser, Not Apps, Still Biggest News Channel on Tablets

While consuming news has become one of the more popular activities for tablet users, access to it is still largely conducted through a browser, not specialized apps, says a new study released by the Pew Research Center and The Economist Group Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tablet users #study released #economist group

Octopus to publish Biggest Loser cookbook

Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest loser #irish rights #shopping lists

The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #advertising revenue

Quarto reports 'much improved' third quarter trading

Written By: Charlotte Williams Publication Date: Fri, 21/10/2011 - 08:27 International co-edition publisher Quarto has increased its revenue and profit in the first nine months of 2011, with "much improved trading in the third quarter". In its Q3 interim management statement the company,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarto reports #laurence orbach #reported sales #non-current intangibles #exceptional items

Amazon Cuts Publishers Out of the Mix, Makes Deals With Writers

Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World

[ PC World | 2011-10-19 00:00:00 UTC ]
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FBF: UK worst country for protecting chains

Written By: Graeme Neill Publication Date: Thu, 13/10/2011 - 09:02 The UK is the worst country for protecting its high street chains, which are essential for the long-term health of the book trade, the chief executive of Hachette Livre has claimed. Arnaud Nourry was speaking yesterday (12th... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term health #book trade #hachette livre #arnaud nourry #publishing industry

Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth

Potential Spanish ebook VAT cut welcomed

Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:11 The Spanish socialists pledge to reduce ebook VAT (IVA) to 4% has been welcomed by the director of the Spanish ebook platform Libranda. The announcement came from Alfredo Rubalcaba, who is the socialists candidate to become prime... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime minister #ebook market

Google launches UK eBooks store, Australia and Canada 'soon'

Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signed deals #biggest publishers #including hachette #random house #hive website

Toubon confident over French VAT cut on ebooks

Written By: Barbara Casassus Publication Date: Wed, 05/10/2011 - 08:51 Former French culture minister Jacques Toubon has said he has high hopes that France will be able to cut VAT on ebooks from 19.6% to 5.5% next January as planned without triggering the wrath of the European Commission.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good chance #high hopes #european commission #digital revolution

Report: Media M&A Flat Through Third Quarter

A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edmiston group #$35 billion

Google ebooks UK launch "imminent"

Written By: Graeme Neill Publication Date: Fri, 30/09/2011 - 15:29 Google is preparing an imminent UK launch of its ebooks platform for selling digital titles, with members of Gardners Hive network able to sell the ebooks from their websites. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks platform