Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-21 00:01:39 UTC ]
News tagged with: #biggest advertisers #traditional tv #digital media

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Mamut: Waterstone’s ‘important for UK’

Written By: Graeme Neill Publication Date: Fri, 05/08/2011 - 14:25 Waterstone’s new owner Alexander Mamut has described the chain as “the last significant player in the UK” and claimed the bookseller’s continued existence was “important for UK society”. The publicity-shy billionaire was... Continue reading at The Bookseller

[ The Bookseller | 2011-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk society


July books spending hits seven year low

Written By: Philip Stone Publication Date: Thu, 04/08/2011 - 15:50 Spending on physical books in July slumped to its lowest level in seven years as ebooks continue to encroach onto traditional bookseller territory. According to Nielsen BookScan data, £111.5m was spent on printed books in the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year low #physical books #lowest level #ebooks continue #printed books #volume sales #four-week period #6m year-on-year


Pan Mac buys third book from Orion's Wright

Written By: Charlotte Williams Publication Date: Mon, 01/08/2011 - 14:32 Pan Macmillan has bought the third novel by Orion senior rights manager Pippa Wright, entitled The Foster Husband. Senior commissioning editor for fiction Jenny Geras acquired UK and Commonwealth rights from Andrew Kidd... Continue reading at The Bookseller

[ The Bookseller | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew kidd


Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines


Amazon UK launches Textbook Trade-In Programme

Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:08 Amazon.co.uk has launched a service allowing customers to trade in old textbooks in exchange for gift card credit on their Amazon account. The UK e-retailer is allowing customers to send textbooks to Amazon free-of-charge, but... Continue reading at The Bookseller

[ The Bookseller | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon account #allowing customers


Dragon Tattoo hits 2m UK sales

Written By: Philip Stone Publication Date: Wed, 13/07/2011 - 15:38 Stieg Larsson's The Girl with the Dragon Tattoo (Quercus), the first book in the late Swedish journalist's Millennium thriller trilogy, has become only the sixth adult novel to sell more than two million copies since records... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million copies #records began


French favourite for third week

Written By: Philip Stone Publication Date: Tue, 12/07/2011 - 15:33 Dawn French has retained her position at the summit of the Official UK Top 50 for a third week. The mass-market edition of French's début novel, A Tiny Bit Marvellous (Penguin), sold 34,100 copies at UK booksellers in the seven... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #previous week #mass-market edition #uk booksellers #bestselling book #lesley pearse #karin slaughter


Booktrust puts three prizes on hold due to funding cuts

Written By: Charlotte Williams Publication Date: Tue, 28/06/2011 - 11:18 Booktrust has suspended the John Llewellyn Rhys Prize, Booktrust Early Years Award and Booktrust Teenage Prize for 2011, blaming funding cuts. The book charity said it hopes to bring them "back with a bang next year", so... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding cuts #hold due #book charity


French novel UK bestseller

Written By: Philip Stone Publication Date: Tue, 28/06/2011 - 15:11 Dawn French’s A Tiny Bit Marvellous (Penguin), the bestselling hardback début novel of 2010, was the bestselling book in the UK last week, while Lynda La Plante, writing since 1983, scores her first ever Bookseller number one.... Continue reading at The Bookseller

[ The Bookseller | 2011-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk bestseller #bestselling book


Borders cuts losses as suitors circle

Written By: Bookseller Staff Publication Date: Wed, 22/06/2011 - 09:15 Borders has cut its net losses by almost $100m (£61.7m) in May as two "buyout moguls" have emerged as contenders to take over the business. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Acquisitive Klebanoff targets UK agents

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 17/06/2011 - 09:02 E-books pioneer Arthur Klebanoff has made a targeted approach to UK agents over backlist digital rights, with agents calling his 50% royalty rate a "very positive" alternative to working with traditional... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip jones #targeted approach #traditional publishers #authors agents


Children's illustrators concerned over UK market

Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #british talent #recently awarded #fairy tales


Consumers still "reluctant" to spend—BRC

Publication Date: Tue, 07/06/2011 - 09:40 UK like-for-like retail sales tumbled 2.1% on May 2010 according to new figures from the British Retail Consortium (BRM), revealing consumers’ "fundamental reluctance to spend”. The BRC reported book sales during May 2011 also remained "down”, despite a... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest boost #royal wedding


"Weak" UK fails to hold back Quarto

Written By: Graeme Neill Publication Date: Wed, 01/06/2011 - 09:16 Profit and sales have increased at co-edition publisher Quarto although it warned the UK market remains "weak". Ahead of today's annual general meeting, chairman and c.e.o. Laurence Orbach said sales were up 4% to $178.5m... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laurence orbach #non-current intangibles #exceptional items


Lonely Planet to create 30 jobs in UK

Written By: Lisa Campbell Publication Date: Wed, 01/06/2011 - 09:07 Lonely Planet will create around 30 jobs in the UK after its part-relocation from Australia to London. Last month the travel publisher announced it was moving its digital media and brand development operations from Melbourne... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet


Internet Advertising Hits Record $7.3 Billion in First Quarter

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Oxfordshire scraps December library cuts

Written By: Benedicte Page Publication Date: Mon, 23/05/2011 - 15:45 Oxfordshire council has confirmed it will not withdraw funding from libraries at the end of this year. Under plans unveiled in 2010, 20 libraries in the county were due to lose all funding at the end of December. While a... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #withdraw funding #budget cuts


WBN giveaway to be cut to 500,000 books

Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 15:59 World Book Night in 2012 will see 500,000 rather than 1m books given away, WBN founder Jamie Byng told Book Industry Conference (BIC) delegates this morning, as he also discussed incorporating digital and audio elements... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Australia's Fairfax Media to Cut 82 Fulltime Jobs

The company is pushing ahead with plans to outsource sub-editor and designer positions, despite stop-work meetings held by staffers. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #pushing ahead


Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg lp #readers digest #managing editor #operations director