Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59 UK advertisers has found that 67% will make the deepest budget cuts to ads on broadcast TV, according to the Incorporated Society of British Advertisers (ISBA) and the media investment analysts Ebiquity. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2022-11-21 00:01:39 UTC ]
News tagged with: #biggest advertisers #traditional tv #digital media

Other Publishing stories related to: 'Two-thirds of UK’s biggest advertisers to cut television spend'

AOP: Two Thirds of Online Publishers Plan to Grow Digital Roles

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011. Acco ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
More news stories like this |

Coates blasts UK library service as Bilbary launches in the US

Tim Coates, founder of online e-lending service Bilbary, has pledged to raise money to donate to... Continue reading at The Bookseller

[ The Bookseller | 2012-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim coates #raise money

B&N "won't bring physical stores to UK"

Barnes & Noble has said it will expand its digital business internationally but will not... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble

New Monthly Newspaper for UK Nigerian Community

Publishing house Green World Media Ltd today announces the launch of its first title, Nigerian Watch, a free monthly newspaper aimed at Britain&rsquo;s substantial Nigerian community. Nigerian Watch will meet the demand for an engaging publicati ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-19 00:00:00 UTC ]
More news stories like this |

Steve Jobs' last big deal is Apple's biggest headache

Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews

[ Betanews | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic books #steve jobs #big deal #company announced #raise prices

Revenge Of The Replicas - 70 UK Papers Hit iOS In One Go

Historically slow to innovate their products and their editorial for the digital age, a trio of UK regional news publishers is this week taking its titles to iOS tablets and mobiles in their original form. Archant of the east of England is debutin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #original form

Wood joins Kobo as UK manager

Former director of Interead Phil Wood has been appointed to the new role of Kobo’s country... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this |

London Nook event suggests "UK entry"

US retailer Barnes & Noble is to sponsor an event for developers in London later this month,... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
More news stories like this |

CourseSmart launches in the UK

US digital textbook rental service CourseSmart has soft-launched in the UK, with industry... Continue reading at The Bookseller

[ The Bookseller | 2012-03-02 00:00:00 UTC ]
More news stories like this |

Lee Child most successful UK Kindle author

Lee Child is the most successful British Kindle book author worldwide, followed by Stephen... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child

Hachette UK moves against download site

Hachette UK has moved to have its ebooks removed from content site Mobiles24. The publisher has... Continue reading at The Bookseller

[ The Bookseller | 2012-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk

UK publishers' "concern" over Amazon ebook removals

UK publishers have expressed concern Amazon’s use of “power” to remove the e-... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers

Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers

The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom content

Over a third of students ‘not interested’ in physical books

Students are split on the necessity of physical textbooks in a digital world, but a majority of... Continue reading at The Bookseller

[ The Bookseller | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical books #physical textbooks #digital world

Mecom to Cut More than 300 jobs

Mecom is set to announce that it is to cut more than 10% of the workforce at its flagship Dutch newspaper publishing business, in excess of 300 jobs, as part of a plan to digitally restructure its business and save &euro;70m (&pound;59m). Tom ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
More news stories like this |