For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-16 00:00:00 UTC ]
News tagged with:
#live video
#newfronts presentation
#social platform
#content offerings
In a tweet with the hashtag #PWbestbooks, tell us the title and author of your favorite 2015 book, and tell us why for a chance to win our top 10 books of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favorite book
While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital video
Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
More news stories like this |
HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
More news stories like this |
The high school basketball season begins next month, and Fairfax High is the site on Saturday for a one-day event that will feature lots of top teams and players getting ready for the season ahead. Admission is free. I'll be providing notes, results and commentary all day. Here's the schedule:... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#live updates
#fairfax high
#one-day event
#top teams
#season ahead
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this |
Reviews editor Annie Coreno recommends 'The Private Lives of the Sun Signs' which explores the personality traits of the twelve zodiac signs, with insights into what motivates the people of each group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this |
Best-selling author Michael Morpurgo meets the boy who inspired the name of the lead character in his new book. Continue reading at BBC World
[ BBC World | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lead character
Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook moves
#mobile app
#suggested videos
The definition of what a publisher does is up for grabs, and one German executive predicts his company will one day employ more IT pros than editors. The post Is Twitter a Book Publishing Company? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
More news stories like this |
The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular category
#bon appetit
#adam rapoport
Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at BBC World
[ BBC World | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#super thursday
#big push
#christmas sales
While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investment perspective
#25% felt
#video ads
#video advertising
Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek
[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#prominent placement
#video capabilities
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#jet blue
#platform level
#makes sense
#super bowl
Stay in the loop with events from The Bookseller Children's Conference with our live updates. Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#live updates
Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual reality
#menlo park
#single day