For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms attempt to sell brands and advertisers on what they... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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The BBC visits Nigeria's Comic Republic - a team inventing and illustrating comic book superheroes with homegrown names. Continue reading at BBC World
[ BBC World | 2016-02-19 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World
[ BBC World | 2016-02-09 00:00:00 UTC ]
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You’ve heard about it. You’ve read about it. You may have even Tweeted about it. But it looks as if Twitter’s non-chronological “algorithmic” timeline is almost here.According to a BuzzFeed report published Friday, the company plans to unveil its algorithmic timeline “as soon as next week.” An... Continue reading at PC World
[ PC World | 2016-02-07 00:00:00 UTC ]
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Join our live chat on Wednesday 3 February from 1–3pm to ask the experts how to get a career in publishingIf you’ve been hidden away with your nose in a book, you may not have heard that Penguin Random House is the latest global employer to announce it no longer requires new candidates to have a... Continue reading at The Guardian
[ The Guardian | 2016-01-31 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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A children's book which judges said would grip readers of all ages is named Costa Book of the Year. Continue reading at BBC News
[ BBC News | 2016-01-27 00:00:00 UTC ]
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Every year the Interactive Advertising Bureau names a new chair, and every year that appointment signals the trade organization's top priorities for the next 12 months. Last year it tapped CBS Interactive Chief Revenue Officer David Morris, indicating its intent on bringing more premium... Continue reading at Advertising Age
[ Advertising Age | 2016-01-25 00:00:00 UTC ]
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The Costa Book of the Year is announced on January 26th. Nick Higham spoke to each of the shortlisted authors, including Andrea Wulf, winner of the biography prize. Continue reading at BBC News
[ BBC News | 2016-01-22 00:00:00 UTC ]
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Amazon’s been steadily expanding the list of benefits you receive with a $99 Prime membership—two-day shipping, a library of music and movies to stream, the ability to “borrow” Kindle books—and today it added video games to the list. Sort of. Prime members now get 20 percent off video game... Continue reading at PC World
[ PC World | 2016-01-13 00:00:00 UTC ]
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The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews
[ Betanews | 2016-01-08 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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After fifth disappearance, umbrella movement’s Agnes Chow criticises China regime in video that has gone viralA young pro-democracy activist in Hong Kong has released a video, which has gone viral, attacking Beijing’s campaign of “political suppression” following the disappearances of five... Continue reading at The Guardian
[ The Guardian | 2016-01-04 00:00:00 UTC ]
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In Germany, publisher Bastei Lübbe and bookseller Hugendubel offer vending machines where you can donate unwanted gifts in exchange for new books. The post In Germany, Exchange Your Unwanted Xmas Presents for Books! appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-03 00:00:00 UTC ]
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Michael Tamblyn, chief executive of Kobo, offers the business advice he wishes he had been given when he started out, as part of the BBC News series, CEO Secrets. Continue reading at BBC World
[ BBC World | 2015-12-29 00:00:00 UTC ]
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German trade publisher Bastei Lübbe and book retailer Hugendubel have come up with an unusual idea to get rid of unwanted Christmas presents. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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The Bookseller's annual Christmas Trading Survey for independent bookshops is now live. Continue reading at The Bookseller
[ The Bookseller | 2015-12-19 00:00:00 UTC ]
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Markus Dohle, CEO of Penguin Random House, added a video component to his annual year-end letter to employees this year which served to highlight the bestselling and award-winning titles the company published this year as well as the progress the company has made in the integration of Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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