Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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Cambridge University Press & Assessment has acquired CogBooks, an online technology company which specialises in adaptive courseware. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 18:13:45 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Germany publishing company Axel Springer says it has signed a deal to buy the U.S.-based political news site Politico and the tech news site Protocol from founder Robert L Continue reading at ABC News
[ ABC News | 2021-08-26 18:57:02 UTC ]
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With the acquisition of the German house Audiobuch, Lindhardt og Ringhof will have bought and/or partnered with five publishers this year. The post Copenhagen’s Saga Egmont Acquires Freiburg’s Audiobuch Verlag appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 15:45:38 UTC ]
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Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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Cipher Press has acquired Nat Reeve's "extraordinary, ambitious" historical debut Nettleblack and its sequel in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 14:07:08 UTC ]
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Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek
[ AdWeek | 2021-08-19 22:40:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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Headline Review has acquired two more books from Matt Cain, whose fourth novel, The Secret Life of Albert Entwistle, was published by the imprint earllier this year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 11:27:18 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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The Bodley Head has acquired two titles from German filmmaker and storyteller Werner Herzog, including a memoir. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 19:49:03 UTC ]
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Hachette Book Group has announced that it is to acquire Workman Publishing, an independent publisher in the US, for $240m (£174m). Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 21:02:19 UTC ]
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Independent press And Other Stories has acquired My Father’s Diet, the "sharp-fanged" debut novel from US author and translator Adrian Nathan West. Continue reading at The Bookseller
[ The Bookseller | 2021-08-14 21:32:44 UTC ]
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Allison & Busby has signed the 10th instalment in the Bradecote and Catchpoll historical mystery series by Sarah Hawkswood. Continue reading at The Bookseller
[ The Bookseller | 2021-08-14 21:03:13 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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HarperNorth has acquired a book on regional inequality in the UK by journalist Sam Bright, chief politics and investigations reporter for Byline Times. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 10:36:32 UTC ]
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Digital commercial fiction publisher Hera Books has been acquired by Canelo for an undisclosed fee, with Hera's co-founder and m.d. Lindsey Mooney stepping down from the firm to pursue other opportunities. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 06:37:26 UTC ]
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Canongate has landed Time on Rock, an outdoor climbing guide and memoir of self-discovery by Anna Fleming. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 21:31:00 UTC ]
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An account posing as the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses” was mistakenly verified by Twitter. Continue reading at The New York Times
[ The New York Times | 2021-08-02 21:48:56 UTC ]
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