Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Personalised children’s book publisher Wonderbly has been acquired by private equity specialist Graphite Capital for an undisclosed amount. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 23:35:14 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Newly recruited Virago publishing director Anna Kelly has made her first acquisition for the imprint with Harvard student Becca Rothfeld’s debut essay collection All Things Are Too Small. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 22:35:16 UTC ]
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International sales agency Gunnar Lie & Associates Ltd (GLA) is being acquired by Compass Independent Book Sales Ltd (CIPS). Continue reading at The Bookseller
[ The Bookseller | 2021-07-15 07:22:32 UTC ]
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Travel specialist Heartwood Publishing has acquired the assets of map specialist PopOut Maps from John Sadler and Katharine Leck. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 11:41:32 UTC ]
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Amberley Publishing, an independent specialist in local history heritage, has acquired Quiller Publishing in a £1.4m deal. Continue reading at The Bookseller
[ The Bookseller | 2021-07-02 21:49:26 UTC ]
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Nancy Adimora rejoined HarperCollins UK as talent and audience development manager, Diversity & Inclusion, in February 2020, a new role reporting to HarperCollins c.e.o. Charlie Redmayne. Adimora works across the business to attract new authors and will help reach and market to new audiences... Continue reading at The Bookseller
[ The Bookseller | 2021-06-25 02:11:08 UTC ]
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Viking has signed a "fascinating" book from Chicago professor Howard Nusbaum, looking at what wisdom is and how we can be wiser. Continue reading at The Bookseller
[ The Bookseller | 2021-06-19 13:56:59 UTC ]
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People had questions about the Trump White House press secretary's upcoming book: "I assume that this is in the fiction section?" Continue reading at The Huffington Post
[ The Huffington Post | 2021-06-16 07:18:09 UTC ]
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The acquisition of Kanopy adds an extensive video catalog to the OverDrive platform, with some 30,000 films available to students and library users through the Kanopy platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-09 04:00:00 UTC ]
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Growing American participation, record-breaking submissions, and the expansion of translation grants are among the highlights for 2021. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-07 04:00:00 UTC ]
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Doubleday and Anchor Books have acquired North American rights for two new political thrillers by Georgia politician Stacey Abrams. Both of the new novels will feature Avery Keene, the star of Abrams's latest novel, 'While Justice Sleeps.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Cassava Republic is to publish Unbury Our Dead, a literary novel by Mukoma Wa Ngugi, described as "a love letter to beauty, music and the imagination". Continue reading at The Bookseller
[ The Bookseller | 2021-05-14 07:38:11 UTC ]
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Radish, a mobile reading app offering serialized bingeable genre fiction, has been acquired by Kakao Entertainment in a transaction valued at $440 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Bloomsbury U.K. has acquired U.K. and North American rights to two book projects—a five volume fantasy series and a short story collection—from the celebrated comics writer and novelist Alan Moore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Hachette Children’s Group has acquired If This Gets Out, a queer YA romance from new author duo Sophie Gonzales and Cale Dietrich. Continue reading at The Bookseller
[ The Bookseller | 2021-04-15 22:55:02 UTC ]
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Ingram Content Group has reached a deal to sell its digital learning platform VitalSource to Francisco Partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
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HarperCollins has acquired a book by journalist Alix Sharkey exploring his experience growing up with a brother now imprisoned for the murder of teenager Danielle Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-04-13 19:59:28 UTC ]
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