Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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One More Chapter has acquired three new titles in the DCI Matilda Darke thriller series by Michael Wood. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 19:16:49 UTC ]
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“Our Journey Together" promises to capture “the greatness" of the Trump White House, but critics aren't convinced. Continue reading at HuffPost
[ HuffPost | 2021-11-20 12:07:31 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Kyle Books has a second book from the Samaritans and its assistant director of communications Katie Colombus, entitled Pathways: Your Journey to Emotional Wellbeing. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 04:00:05 UTC ]
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Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
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Hachette Ireland has acquired Mia Döring's "deeply personal and astutely political" literary memoir and debut Any Girl. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 15:02:25 UTC ]
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'Our children’s book business now accounts for more than half our annual sales,' says Sourcebooks' Kay Birkner as the company buys BES Publishing. The post In the United States: Sourcebooks Acquires BES Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-04 18:59:42 UTC ]
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In a deal that closed on November 1, Sourcebooks acquired B.E.S. Publishing from Peterson’s Publishing, gaining over 800 titles in the process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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ICF International Inc. (NASDAQ: ICFI) jumped back into the mergers and acquisitions market for the first time in almost two years Tuesday, purchasing Rockville health information technology firm Enterprise Science and Computing Inc. (ESAC) in a deal announced after market close. Terms of the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-11-02 21:52:00 UTC ]
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HarperCollins UK is buying Pavilion Books, in a deal which will see it acquire the imprints Collins & Brown, Pavilion, Portico, Robson, National Trust and Pavilion Children’s. Continue reading at The Bookseller
[ The Bookseller | 2021-10-30 10:03:47 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Supply chain specialist Woodland Group has acquired 50% of logistics company Worldwide Book Services, Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 10:19:35 UTC ]
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OverDrive executives said the acquisition will enhance OverDrive Education's Sora reading app and platform, which serve K-12 schools around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-14 04:00:00 UTC ]
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Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of... Continue reading at AdWeek
[ AdWeek | 2021-10-06 22:53:29 UTC ]
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Nine Story Media Group has acquired a minority equity stake in Knights Of, becoming the inclusive publisher's first public investor. Continue reading at The Bookseller
[ The Bookseller | 2021-10-01 03:32:48 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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In a deal that will see two of Hollywood's most powerful talent agencies come together, Creative Artists Agency (CAA) has agreed to purchase ICM Partners. Both companies have significant outposts in New York book publishing, with CAA having 11 literary agents on staff and ICM having 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-27 04:00:00 UTC ]
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Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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International Literary Properties (ILP), the global company that acquires and manages literary estates, has acquired Patrick Carman’s Skeleton Creek series. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 12:04:03 UTC ]
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Virago Modern Classics has acquired world English language rights in The Amazing Mr Blunden by Antonia Barber, ahead of a Sky Original Christmas film this year. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 06:44:43 UTC ]
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