Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-10 00:00:00 UTC ]
News tagged with: #programmatic buying #ad business #automated fashion #native advertising

Other news stories related to: "Twitter Acquires Mobile Ad Exchange MoPub"

Hodder acquires Gannon's manifesto for staying human on the internet

Hodder & Stoughton has acquired (Dis)Connected: How to Stay Human in an Online World by podcaster and author Emma Gannon. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 17:49:30 UTC ]
More news stories like this | All news stories tagged with: #hodder #hodder stoughton

Coronet acquires Morley's 'in-depth and candid' account of Nilsen interviews

Coronet, an imprint of Hodder & Stoughton, will publish an inside account by former investigative journalist Michael Morley of his interviews with serial killer Dennis Nilsen. Continue reading at The Bookseller

[ The Bookseller | 2021-01-28 03:07:38 UTC ]
More news stories like this | All news stories tagged with: #hodder #hodder stoughton #inside account

Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | All news stories tagged with: #digital media #programmatic buying #lower manhattan

Atlantic Books acquires ‘dazzlingly original’ guide to fandom in politics

Atlantic Books has acquired I Heart Politics: Why Fandom Explains What's Really Going On, Phoenix C S Andrews’ "dazzlingly original" guide to fandom in politics. Continue reading at The Bookseller

[ The Bookseller | 2021-01-27 03:40:54 UTC ]
More news stories like this | All news stories tagged with: #atlantic books

Hachette Children's acquires Hill's 'myth-busting and celebratory' guide to periods

Hachette Children’s Group has secured the rights to My Period: Find Your Flow and Feel Period Positive!, the "one-stop positive guide to getting your period" from author and journalist Milli Hill. Continue reading at The Bookseller

[ The Bookseller | 2021-01-26 11:34:50 UTC ]
More news stories like this | All news stories tagged with: #hachette #hachette children

Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. 'Party in the U.S.A. ' Good morning! Remember last week when we reported... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #—including access #@adage #corporate subscriptions #newsletters galore #cmo strategy #staying safe #artificial intelligence #publicly traded

Headline Review acquires two from Babalola in 'whirlwind' pre-empt

Headline Review has acquired Honey & Spice plus one more novel by Bolu Babalola, author of story collection Love in Colour (Headline, 2020). Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 14:45:57 UTC ]
More news stories like this | All news stories tagged with: #story collectionlove #headline review #bolu babalola

W&N acquires 'wildly inventive' novel from Cherie Dimaline

Weidenfeld & Nicolson will publish Empire of Wild by Canadian indigenous writer Cherie Dimaline on 1st April 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:24:01 UTC ]
More news stories like this | All news stories tagged with: #weidenfeld nicolson #wn acquires

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #mind appeared

Walker Books acquires non-fiction from Rolle and Owusu

Walker Books has acquired a non-fiction title from Rudimental band member Leon “Locksmith” Rolle and author Derek Owusu. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 04:26:28 UTC ]
More news stories like this | All news stories tagged with: #non-fiction title #walker books

Onwe acquires books from Ferguson and Herd

Indie publisher Onwe has acquired Rab Ferguson’s middle-grade novel, The Late Crew, and a contemporary debut novel, See My Smile, by Mike Herd (pictured). Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 01:44:07 UTC ]
More news stories like this | All news stories tagged with: #indie publisher

Canongate acquires story collection from John Edgar Wideman

Canongate is to publish a set of stories from US writer John Edgar Wideman, 40 years after the author released his first collection. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 14:47:16 UTC ]
More news stories like this |

Aster acquires insomnia memoir by journalist Miranda Levy

Aster, part of Octopus Publishing Group, has acquired The Insomnia Diaries: How I Learned to Sleep Again by journalist Miranda Levy. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 14:19:20 UTC ]
More news stories like this | All news stories tagged with: #memoir

Naver acquires Wattpad for over $600m

Korean internet giant Naver is to buy Wattpad for stock and cash, valuing the company at over $600m. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 10:34:27 UTC ]
More news stories like this |

UK: Welbeck Acquires Australian Illustrator Robert Ingpen’s Backlist

en titles from illustrator Robert Ingpen now form the basis of a new UK children's book publishing imprint, Welbeck Children's Classics. The post UK: Welbeck Acquires Australian Illustrator Robert Ingpen’s Backlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-14 17:48:52 UTC ]
More news stories like this | All news stories tagged with: #children's book #welbeck children #post uk #uk children

Boiler House acquires Pester's 'unsettling' short stories

University of East Anglia publisher Boiler House Press is to publish Ben Pester’s debut short story collection Am I in the Right Place? Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 04:00:35 UTC ]
More news stories like this | All news stories tagged with: #short stories

Scholastic UK acquires book from Mangan siblings

Scholastic UK has acquired Escape the Rooms, the "dazzling" children’s book debut from actor Stephen Mangan, illustrated by his sister Anita Mangan. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 03:30:19 UTC ]
More news stories like this | All news stories tagged with: #scholastic #children’s book #book debut #scholastic uk

Midas acquires The bks Agency

Cultural communications agency Midas has acquired literary agency The bks Agency. Continue reading at The Bookseller

[ The Bookseller | 2021-01-12 23:35:15 UTC ]
More news stories like this | All news stories tagged with: #literary agency #bks agency

Daunt Books Originals acquires 'landmark work' of Black studies professor

Daunt Books Publishing has acquired Ordinary Notes by Christina Sharpe, a work of creative non-fiction about memorial and remembrance. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 23:40:05 UTC ]
More news stories like this | All news stories tagged with: #books publishing #creative non-fiction