Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers and app developers can sell ads, and mobile advertisers can purchase ads in real time. The move by Twitter underscores the growing importance of mobile advertising for the company, and perhaps signals a desire to play in the 'ad tech stack' battle being waged by Google, AOL and others. "The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying," wrote Twitter's vp revenue, product, Kevin Weil, in a blog post. "Twitter sits at the intersection of these, and we think by bringing MoPub’s technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies." Beside MoPub's exchange, Twitter says it plans to incorporate the company's real time bidding technology into Twitter's own ad platform, which should help Twitter scale its ad business. Early this year, Twitter opened up its advertising API as part of a push to bring more brands to the platform by allowing them to manage multiple campaigns in an automated fashion. Twitter's move comes as the mobile ad business seems to have consolidated, for the moment, around the giants Facebook, Google and... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Astra Publishing House has acquired DAW Books, bringing a list of 2,000 science fiction and fantasy titles to the burgeoning New York–based, Chinese-owned publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Through the deal, the U.K.-based talent agency Curtis Brown, which reps such authors as Nigella Lawson and Jojo Moyes and such estates as those of Ian Fleming and A.A. Milne, will continue to operate under its existing structure and management team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Donald Trump's former White House adviser admits in her new memoir that she had a hard time competing with her husband's "new fling." Continue reading at HuffPost
[ HuffPost | 2022-05-19 20:47:28 UTC ]
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The academic has quit the platform in a huff after he was criticised for calling the Sports Illustrated swimsuit model Yumi Nu ‘not beautiful’Jordan Peterson is an academic, an internet personality, and a big fan of beef. A man of many accomplishments, he’s most famous for writing a bestselling... Continue reading at The Guardian
[ The Guardian | 2022-05-17 16:58:34 UTC ]
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The University of Georgia Press has acquired NewSouth Books, the independent trade publisher based in Montgomery, Ala. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-12 04:00:00 UTC ]
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An online fracas over a book review is the latest blowup in a field that has been roiled in recent years with acrimonious debate over race. Continue reading at The New York Times
[ The New York Times | 2022-05-07 02:32:24 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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The far-right lawmaker's history of botching both spelling and facts has many wondering just what's in her book. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-05 09:16:38 UTC ]
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The Pulitzer prize-winning author discusses her follow up to A Visit from the Goon Squad and how imagining a new technology set her writing freeWhen Jennifer Egan bought her house in Brooklyn 20 years ago, it had been on the market for eight months. The owners were an elderly couple, and the... Continue reading at The Guardian
[ The Guardian | 2022-04-16 08:00:03 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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Her essay collection was removed from contention in the category of best lesbian memoir after she went on Twitter to defend a forthcoming Sandra Newman novel from charges that it was transphobic. Continue reading at The New York Times
[ The New York Times | 2022-03-22 01:34:52 UTC ]
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Last December, the literary world mourned the loss of essayist Eve Babitz—joyful, sharp observer of Los Angeles. Now, The Huntington Library in San, Marino has announced it has acquired Babitz’s archive, meaning researchers will be able to browse drafts of Babitz’s books and articles, original... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-11 18:11:06 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Less than a year after HarperCollins purchased the trade division of Houghton Mifflin Harcourt, a private equity firm has made an agreement to acquire the remainder of the learning technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
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