Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when, through no fault of the company’s, its first-quarter earnings appeared on its website for just 45 seconds, but an hour before their scheduled release.Twitter’s shares began falling within seconds of the release being spotted, bumping down 7% from the day’s start, and after the official release of the figures, kept going down, falling more than 18% on the day. Related: Twitter misses forecasts after results are published early – on Twitter It’s a valuable and interesting company; getting $1bn of advertising per year is quite an achievement by any standards Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-02 00:00:00 UTC ]
News tagged with: #scheduled release #official release #bad news #published early #$1bn

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High PC prices hindering industry recovery, analysts say

Samsung has launched an $1400 ATIV Book 9 Plus laptop (shown above) equipped with Intel’s latest Haswell chip, but analysts said such sustained high prices for laptops and Ultrabooks could hinder the recovery of the PC market. PC shipments are already in a steady decline with the growing... Continue reading at PC World

[ PC World | 2013-08-10 00:00:00 UTC ]
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ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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ADVERTISING SALES OR REGIONAL MANAGER

Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales #regional manager #regional managers


ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back


2013 Advertising Sales Salary Survey

The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important piece #changed dramatically #market forces


BookVibe Turns Twitter Data into Book Discovery Tool

BookVibe allows users to search their tweets and extract the books that are being discussed by the people they follow on Twitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Harry Potter's Diagon Alley: visit on Google Street View

Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #diagon alley #allowing users


Zimmerman Jury Member’s Book Deal Killed by Twitter

Upset by the 'not guilty' verdict in George Zimmerman's murder trial, one Twitter user started the online campaign that ended Martin Literary Agency's representation of Juror B37, who announced plans to write a book about the trial. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #murder trial #george zimmerman #online campaign #juror b37 #announced plans


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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Do Advertisers Have Any Use for Blog Networks?

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek

[ AdWeek | 2013-07-09 00:00:00 UTC ]
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Trade debates high street for IBW

The answer to keeping Britain’s high streets alive “has to be political”, a new... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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'The Battle of $9.99,' a PW Original E-book

A blow-by-blow account of how Apple and five of America's six largest publishers ended up on the wrong end of price-fixing allegations by the Department of Justice, from PW senior writer Andrew Richard Albanese. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong end


Oxford English Dictionary adds the words 'tweet,' 'ebook'

The OED bent the rules slightly by adding 'tweet' in under 10 years – a nod to the word's rapid and widespread rise into everyday usage. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-17 00:00:00 UTC ]
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AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing community #long run #online services #user experience


How to Prevent a Twitter Hack

Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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Distribution: Bird Street Books Signs with Ingram

Bird Street Books has agreed with Ingram to manage the sales and distribution of their print, ebook, and audiobook titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-29 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketers #ed nawotka


Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #abrams books #book marketers


Jingdong Battles Dangdang, Amazon for China’s Online Book Buyers

Jingdong, China's third place commercial online bookstore, is boosting its challenge to Dangdang and Amazon's dominance by focusing on service and international titles. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international titles


Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing