Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when, through no fault of the company’s, its first-quarter earnings appeared on its website for just 45 seconds, but an hour before their scheduled release.Twitter’s shares began falling within seconds of the release being spotted, bumping down 7% from the day’s start, and after the official release of the figures, kept going down, falling more than 18% on the day. Related: Twitter misses forecasts after results are published early – on Twitter It’s a valuable and interesting company; getting $1bn of advertising per year is quite an achievement by any standards Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-02 00:00:00 UTC ]
News tagged with: #scheduled release #official release #bad news #published early #$1bn

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How to Prevent a Twitter Hack

Recent Twitter hacks done this spring by a group called the Syrian Electronic Army (SEA) on the Associated Press and The Onion have brought attention to the vulnerability of a media organization’s social media account. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-06 00:00:00 UTC ]
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Distribution: Bird Street Books Signs with Ingram

Bird Street Books has agreed with Ingram to manage the sales and distribution of their print, ebook, and audiobook titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-29 00:00:00 UTC ]
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HuffPo’s Andrew Losowsky Tweets about Social Media for Book Marketers

How can publishers optimize their social media outreach? HuffPo's Andrew Losowsky chats with Ed Nawotka on Twitter about how book marketers can maximize social media networks and influencers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Jingdong Battles Dangdang, Amazon for China’s Online Book Buyers

Jingdong, China's third place commercial online bookstore, is boosting its challenge to Dangdang and Amazon's dominance by focusing on service and international titles. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-22 00:00:00 UTC ]
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Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

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[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
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Franklin 'commissioning ebooks via Twitter'

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[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Twitter's Publishing Offspring, Medium, Tries Out Commenting

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[ Fast Company | 2013-02-08 00:00:00 UTC ]
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Amazon 'to put advertising on Kindles'

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[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Grub Street’s Castellani Practices What He Teaches

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[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

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[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Fears for long-term over 20p ebooks

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[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Is Literature Losing a Battle with Commercial Monoculture?

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[ Publishing Perspectives | 2013-01-22 00:00:00 UTC ]
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[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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Apps For Everyone: 29th Street Publishing Helps Writers Get Paid

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[ Fast Company | 2012-12-13 00:00:00 UTC ]
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[ Engadget | 2012-12-13 00:00:00 UTC ]
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Data Points: Tablet Advertising

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[ AdWeek | 2012-12-05 00:00:00 UTC ]
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[ Editor & Publisher | 2012-11-26 00:00:00 UTC ]
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