Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when, through no fault of the company’s, its first-quarter earnings appeared on its website for just 45 seconds, but an hour before their scheduled release.Twitter’s shares began falling within seconds of the release being spotted, bumping down 7% from the day’s start, and after the official release of the figures, kept going down, falling more than 18% on the day. Related: Twitter misses forecasts after results are published early – on Twitter It’s a valuable and interesting company; getting $1bn of advertising per year is quite an achievement by any standards Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-02 00:00:00 UTC ]
News tagged with: #scheduled release #official release #bad news #published early #$1bn

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Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #ad business #automated fashion #native advertising


JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital screens


Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with... Continue reading at AdWeek

[ AdWeek | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social site #monthly visitors #miley cyrus #justin timberlake


Digital Art Books Hit a (Gallery) Wall

“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #digital properties #50% higher #premium space


High PC prices hindering industry recovery, analysts say

Samsung has launched an $1400 ATIV Book 9 Plus laptop (shown above) equipped with Intel’s latest Haswell chip, but analysts said such sustained high prices for laptops and Ultrabooks could hinder the recovery of the PC market. PC shipments are already in a steady decline with the growing... Continue reading at PC World

[ PC World | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #principal analyst


ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back


ADVERTISING SALES OR REGIONAL MANAGER

Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales #regional manager #regional managers


ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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BookVibe Turns Twitter Data into Book Discovery Tool

BookVibe allows users to search their tweets and extract the books that are being discussed by the people they follow on Twitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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2013 Advertising Sales Salary Survey

The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important piece #changed dramatically #market forces


Harry Potter's Diagon Alley: visit on Google Street View

Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #diagon alley #allowing users


Zimmerman Jury Member’s Book Deal Killed by Twitter

Upset by the 'not guilty' verdict in George Zimmerman's murder trial, one Twitter user started the online campaign that ended Martin Literary Agency's representation of Juror B37, who announced plans to write a book about the trial. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #murder trial #george zimmerman #online campaign #juror b37 #announced plans


Publishers Try a Different Kind of Pay Wall, Unlocked by Watching Web Video

Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video.   The tactic, which uses a system ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay wall #radar online


Do Advertisers Have Any Use for Blog Networks?

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek

[ AdWeek | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently moved #cautionary tale #ad pie


Trade debates high street for IBW

The answer to keeping Britain’s high streets alive “has to be political”, a new... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Oxford English Dictionary adds the words 'tweet,' 'ebook'

The OED bent the rules slightly by adding 'tweet' in under 10 years – a nod to the word's rapid and widespread rise into everyday usage. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-17 00:00:00 UTC ]
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'The Battle of $9.99,' a PW Original E-book

A blow-by-blow account of how Apple and five of America's six largest publishers ended up on the wrong end of price-fixing allegations by the Department of Justice, from PW senior writer Andrew Richard Albanese. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wrong end


AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing community #long run #online services #user experience