Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when, through no fault of the company’s, its first-quarter earnings appeared on its website for just 45 seconds, but an hour before their scheduled release.Twitter’s shares began falling within seconds of the release being spotted, bumping down 7% from the day’s start, and after the official release of the figures, kept going down, falling more than 18% on the day. Related: Twitter misses forecasts after results are published early – on Twitter It’s a valuable and interesting company; getting $1bn of advertising per year is quite an achievement by any standards Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-02 00:00:00 UTC ]
News tagged with: #scheduled release #official release #bad news #published early #$1bn

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Twitter spot for Hot Key

Hot Key Books is to publish a debut by 18-year-old Isobel Harrop, after publisher Emily Thomas... Continue reading at The Bookseller

[ The Bookseller | 2013-10-23 00:00:00 UTC ]
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David Granger on His Greatest Fear, Paying for Innovation and the Esquire Network So Far

David Granger, Ad Age's 2013 Editor of the Year, has spent the last 16 years at the helm of Esquire magazine -- a time of both great upheaval and unprecedented innovation in the magazine business. He helped steer the Hearst title through a deep recession and out the other side, where it's now... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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The Roadblocks of Native Advertising

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
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Bilton Twitter Book -- Co-Founder Jack Dorsey Almost Went to Facebook (And More!)

An excerpt from a forthcoming book on the birth of Twitter reveals surprising new details about the company's founders. Some not-so-pretty. Continue reading at AllThingsD

[ AllThingsD | 2013-10-09 00:00:00 UTC ]
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Stanford's Wadhwa says Twitter board 'can't be a boy's club'

Stanford Law School Fellow Vivek Wadhwa, whose criticism of Twitter's all-make board sparked a weekend debate on the social network, took to Bloomberg TV with his arguments on Monday. "They are a small elite group I call 'The Mafia' who are stuck in the echo chamber," said Wadhwa, who is... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-10-08 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Star Tribune Announces New Initiative for Real-Time Management of Digital Advertising Campaigns

As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Steven Soderbergh's Twitter Novella Is Now a Hardcover Book (But You Can Read It Online)

Retirement means a lot of different things to a lot of different people. For Steven Soderbergh, it has meant, turning his attention away from directing theatrical releases at a breakneck pace, and working on any number of other projects instead. One such project involved writing a novella on... Continue reading at Fast Company

[ Fast Company | 2013-09-26 00:00:00 UTC ]
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What Kinds of Advertising Do Consumers Trust the Most?

Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age

[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper advertising #fell slightly #percentage points


R.I.P. @Horse_Ebooks, The Human–Run Twitter Bot That Fooled Us All

@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company

[ Fast Company | 2013-09-25 00:00:00 UTC ]
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The Horse is a Lie: 'horse_ebooks' Twitter spam is performance art

Twitter is quite the medium. An endless source of looping GIFs, "viral" videos, and, sadly, bad advertising. Most of the latter category is quickly dismissed by the block and report spam features of Twitter, but the occasional spambot elevates its "craft" to a level of surreal bliss which begs... Continue reading at Engadget

[ Engadget | 2013-09-24 00:00:00 UTC ]
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Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Twitter Acquires Mobile Ad Exchange MoPub

Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.  Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek

[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying #ad business #automated fashion #native advertising


JCDecaux launches Twitter book club on digital screens

JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week

[ Media Week | 2013-08-29 00:00:00 UTC ]
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Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with... Continue reading at AdWeek

[ AdWeek | 2013-08-27 00:00:00 UTC ]
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Digital Art Books Hit a (Gallery) Wall

“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
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