Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when, through no fault of the company’s, its first-quarter earnings appeared on its website for just 45 seconds, but an hour before their scheduled release.Twitter’s shares began falling within seconds of the release being spotted, bumping down 7% from the day’s start, and after the official release of the figures, kept going down, falling more than 18% on the day. Related: Twitter misses forecasts after results are published early – on Twitter It’s a valuable and interesting company; getting $1bn of advertising per year is quite an achievement by any standards Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-05-02 00:00:00 UTC ]
News tagged with: #scheduled release #official release #bad news #published early #$1bn

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Axel Springer pushes for transparency in its programmatic advertising

The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-05 00:00:00 UTC ]
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Ian Rankin on his fear of running out of stories

He has sold more than 20 million books and is one of the most respected crime writers in the world, but Ian Rankin still feels like an imposter. Continue reading at Stuff

[ Stuff | 2017-05-05 00:00:00 UTC ]
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Families of San Bernardino attack victims accuse Facebook, Google and Twitter of aiding terrorism in lawsuit

Relatives of the victims of the San Bernardino terrorist attack filed a federal lawsuit Wednesday against Twitter, Google and Facebook, accusing the tech giants of knowingly supporting Islamic State and its extremist agenda. The lawsuit filed in U.S. District Court for the Southern District of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-05-04 00:00:00 UTC ]
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Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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Bluebird partners with Twitter on authors' food tour

Pan Macmillan imprint Bluebird is partnering with Twitter to launch its first “How to Eat Well” tour in June. Continue reading at The Bookseller

[ The Bookseller | 2017-05-04 00:00:00 UTC ]
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Fear not, the novel is not history

This week the Telegraph newspaper laid a cloak of misery over the excellent UK book publishing results for 2016, concentrating of course on the negative element...(lordy, they talk of "the demise of fiction"). Continue reading at The Bookseller

[ The Bookseller | 2017-04-30 00:00:00 UTC ]
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Historical novel re-imagining The Battle of Waterloo to HoZ

Head of Zeus is to publish False Lights, a "brilliant new historical novel" from K J Whittaker. Continue reading at The Bookseller

[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Superhero Showdown: Where Does The “Marvel Versus DC” Debate Stand Right Now?

Whenever you have a space dominated by two powerful factions, people are naturally going to take sides. Coke versus Pepsi, Apple versus Microsoft, Red Vines versus Twizzlers . . people are always eager to declare themselves part of “Team [Blank]” and will defend their choices like knights of... Continue reading at Fast Company

[ Fast Company | 2017-04-17 00:00:00 UTC ]
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‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary

Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-06 00:00:00 UTC ]
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Fair mood hampered by fears of 2018 clash

Publishers and agents have declared this year’s Bologna Children’s Book Fair (BCBF) to be positive and vibrant, though the dates for its 2018 edition, announced yesterday, have raised concerns about a conflict with the London Book Fair (LBF). Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-04 00:00:00 UTC ]
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Trade fears for supply and skill of staff after Article 50

Fears for the status of staff from EU member states has emerged as the “overwhelming” concern for the UK book trade, as it grapples with the realities of Brexit in the week Article 50 was triggered. Continue reading at The Bookseller

[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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The $100 million wall: Digital media’s scale struggles

For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
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Sayeeda Warsi's Muslim Britain to be 'serialised' on Twitter

Baroness Sayeeda Warsi is publishing a book with Allen Lane, The Enemy Within: A Tale of Muslim Britain, which she will be promoting through a Twitter serialisation to engage more diverse audiences. Continue reading at The Bookseller

[ The Bookseller | 2017-03-22 00:00:00 UTC ]
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Twitter Is Pitching Its Live Video During Its First NewFronts Presentation

For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek

[ AdWeek | 2017-03-16 00:00:00 UTC ]
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Facebook and Twitter Could Face Fines in Germany Over Hate Speech Posts

A Facebook office in Berlin. A report published on Tuesday found that Facebook and Twitter had failed to meet a German target for removing hate speech from their platforms. Continue reading at The New York Times

[ The New York Times | 2017-03-14 00:00:00 UTC ]
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High street sees 4% rise in book sales

The British high street saw a 4% rise in book volume purchases through physical stores last year, while online sales flatlined. However, online retailers continued to grow their market share of the print market with a 1% rise to 32% of volume purchases in 2016. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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ESPN drops false play buttons on Facebook, maintains them on Twitter

The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
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