By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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This week, the winner of the Planeta Prize, a Spanish 1-million-euro literary award, was announced: Carmen Mola, a famously private crime thriller writer. All that was known about Mola, often referred to as Spain’s “Elena Ferrante,” is that she was a university professor in her mid-40s living in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
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Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget
[ Engadget | 2021-10-16 15:30:33 UTC ]
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Sally Rooney has turned down a bid from an Israeli publisher to translate her most recent novel, Beautiful World, Where Are You, into Hebrew, due to her stance on the conflict in Palestine. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 12:12:35 UTC ]
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Unit sales of print books dipped in the third quarter but are still up 11% for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Australian independent publishing house Hardie Grant has revealed more new titles it will issue through its recently launched UK children's imprint Bright Light. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 10:02:02 UTC ]
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The Asian American Writers Workshop is celebrating its 30th anniversary with a series of signature digital events and a three-month fundraising campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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Chicago’s Architecture Biennial could permanently transform the city’s vacant lots. Chicago’s latest attraction is a bright pink playground. Designed by architect Germane Barnes of Studio Barnes, in Miami, the climbable pavilion sits on a vacant lot in North Lawndale, a low-income, majority... Continue reading at Fast Company
[ Fast Company | 2021-09-28 06:00:28 UTC ]
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Beyoncé, Ruth Bader Ginsburg, Malala and more are profiled in DC's "Wonderful Women of the World," a 200-page anthology honoring Wonder Woman's 80th birthday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-09-24 13:00:59 UTC ]
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The eight shortlisted books for this year's Cundill History Prize shine a light on race, class, empire, revolution and memory, showing "the range and insight of current history writing". Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 10:34:54 UTC ]
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“Bewilderment,” longlisted for a National Book Award, follows a widower desperate to help his neurodivergent son. Continue reading at The Washington Post
[ The Washington Post | 2021-09-21 15:24:56 UTC ]
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Launched a year ago in a collaboration between Penguin Random House and The Runnymede Trust, Lit in Colour seeks to make the books taught in classrooms more representative of modern life in Britain Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 18:08:18 UTC ]
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YZ Chin’s novel is a multilayered story about a woman trying to understand who she is on her own and where she belongs in the world. Continue reading at The Washington Post
[ The Washington Post | 2021-09-06 12:00:00 UTC ]
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The newsletter platform has poached big names including Salman Rushdie along with a slew of comic book authors from DC and MarvelThe subscription newsletter platform Substack announced on Wednesday it had signed an exclusive deal with Salman Rushdie – but he is just the latest in a growing... Continue reading at The Guardian
[ The Guardian | 2021-09-03 08:00:22 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian
[ The Guardian | 2021-08-26 07:00:42 UTC ]
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Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget
[ Engadget | 2021-08-22 16:00:37 UTC ]
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Big news for booksellers, or even aspiring booksellers: The Times Union has reported that Owl Pen Books, a bookstore nestled in the hills of Washington County, is for sale, along with its 40,000 titles. As perhaps hinted by its location, it’s not just any bookstore: it’s a remodeled hog pen and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-20 17:01:40 UTC ]
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The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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“The Case of the Murderous Dr. Cream,” by Dean Jobb, re-creates the homicidal doctor’s heartless life in short, highly dramatic chapters. Continue reading at The Washington Post
[ The Washington Post | 2021-08-11 16:06:45 UTC ]
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