By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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In 'Home/Land: A Memoir of Departure and Return,' Rebecca Mead, who returned to England after decades as an expat, asks what it means to be home. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-02-09 14:00:23 UTC ]
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On February 2, 1922, Sylvia Beach, through her legendary bookstore and occasional imprint Shakespeare and Company, published James Joyce’s modernist novel, Ulysses, in its entirety for the very first time. (It was also Joyce’s 40th birthday.) Since then, it has been banned and celebrated,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-02 09:55:38 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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#graphic novel
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Andrew Lipstein’s entertaining debut novel mines comedy from an aspiring author’s ethically questionable path to publication. Continue reading at The New York Times
[ The New York Times | 2022-01-19 10:00:00 UTC ]
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Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
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On Jan. 18, 1872, the first issue of 'The Weekly Trade Circular' was published. One year later the magazine was renamed 'The Publishers’ Weekly' (the article and the apostrophe were later dropped). Here's how we're celebrating 150 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-14 05:00:00 UTC ]
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Joelle Taylor has won the 2021 T S Eliot Prize worth £25,000 for C+nto & Othered Poems (The Westbourne Press), described as “a blazing book of rage and light". Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:54:54 UTC ]
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#eliot prize
Publishers are increasingly acquiring books from influencers on TikTok and using "BookTokkers" to promote new works, but while the platform is clearly booming, many are still uncertain how best to use it and cracking its algorithm to boost sales remains a mystery to even the most savvy users. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 11:50:25 UTC ]
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#savvy users
Yara Zgheib delves beneath the headlines with the tragic story of two Syrian immigrants. Continue reading at The Washington Post
[ The Washington Post | 2022-01-03 12:00:00 UTC ]
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#tragic story
bell hooks was a legend. She was also human, and we should celebrate her complexity. Continue reading at The Washington Post
[ The Washington Post | 2021-12-16 17:44:05 UTC ]
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#black women
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Plus: Pfizer to buy immuno-inflammatory drugmaker in $6.7 billion deal Weill Cornell receives $5.6M gift from Barnes & Noble founder for Black scholarships Panel preview: Who gets to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2021-12-14 10:30:00 UTC ]
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‘They Can’t Take Your Name’ is the first crime novel in a planned series about the wrongs of the justice system. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 12:00:00 UTC ]
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#shed light
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The comedy legend responsible for “The Producers,” “Blazing Saddles” and “Young Frankenstein” has written a memoir with the cheer and zip of a one-liner. Continue reading at The New York Times
[ The New York Times | 2021-12-01 10:00:02 UTC ]
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Substack is starting a "concerted push" to bring more UK based writers to the platform, and has appointed Farrah Storr as a new head of partnerships for the region. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 08:13:23 UTC ]
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Nancy Pearl, possibly America’s best-known librarian and recommender of books, shares her thoughts on choosing what to read, and when to stop reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
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The audio producer, founded in 2018 by author Malcolm Gladwell and former Slate Group chairman and editor-in-chief Jacob Weisberg, has built a slate of more than 25 podcasts since its launch, and is ramping up audiobook production. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Artwork has been displayed on the largest billboard in Europe, at Piccadilly Circus, as part of the campaign for Ai Weiwei’s 1,000 Years of Joys and Sorrows (Bodley Head). Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 09:01:47 UTC ]
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Manchester-based indie publisher Saraband is launching a "green book bundle" option on its website, in support of two environmental charities. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 09:10:41 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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Novelist Amanda Jayatissa ratchets up the tension — and the conversation about social injustices. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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#social injustices