Turning Billboards Into Beer Coolers: Behind Coors Light's New Environmental Push

By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-27 00:00:00 UTC ]
News tagged with: #consumer research #moving forward #fresh approach

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Turning Small Rebellions Into a Large Literary Revolution

Kenan Orhan’s debut, I Am My Country, feels like much more than just a book of imaginative short stories set in and around the author’s ancestral homeland of Turkey. The powerful collection could be said to comprise a series of real “small rebellions” — enacted by its characters, prose, and the... Continue reading at Electric Literature

[ Electric Literature | 2023-06-13 11:01:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #short stories

Seeing the Light on Religious Fiction

Jeff Crosby, the executive director of the Evangelical Christian Publishing Association, learns to embrace Christian fiction after years as a skeptic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious fiction #jeff crosby #christian fiction

Seeing the Light on Religious Fiction

Jeff Crosby, the executive director of the Evangelical Christian Publishers Association, learns to embrace Christian fiction after years as a skeptic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious fiction #jeff crosby #christian fiction

How R. F. Kuang turned every recent book scandal into the satirical thriller 'Yellowface'

In 'Yellowface,' R. F. Kuang has traded in fantasy fiction for a wild satire on literary scandals over appropriation and plagiarism. How and why she did it. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-15 13:00:29 UTC ]
More news stories like this | News stories tagged with: #satirical thriller #fantasy fiction

Turning a Censorship Controversy into a Learning Opportunity

Following Maggie Tokuda-Hall's response to a troubling editorial request from Scholastic's Rising Voices Library, Candlewick is expediting a reprint of Maggie Tokuda-Hall's 'Love in the Library' and will promote the ebook alongside Freedom to Learn's National Day of Action. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #censorship controversy #national day

How the gun industry’s ‘quick and fearful’ reaction to Columbine foreshadowed its turn to extremism

In this excerpt from ‘Gunflight,’ Ryan Busse, a former firearms exec turned gun-safety activist, explores the industry’s response to America’s first high-profile school shooting, and the shift to today’s radicalized gun landscape. Ryan Busse is a former firearms executive who spent 25 years at... Continue reading at Fast Company

[ Fast Company | 2023-04-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan busse #joe biden #presidential campaign

BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian

[ The Guardian | 2023-04-26 03:36:53 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #news operation #digital age #past decade #harry potter

Watch the first trailer for Netflix’s adaptation of All The Light We Cannot See.

Fans of Anthony Doerr’s 2014 Pulitzer Prize winning novel All The Light We Cannot See have something to chew on today, with the release of the first trailer for Netflix’s adaptation, directed by Deadpool and Stranger Things(?!) producer Shawn Levy. Steven Knight, creator of Peaky Blinders,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-18 15:16:59 UTC ]
More news stories like this | News stories tagged with: #anthony doerr #stranger things #peaky blinders #pulitzer prize

How lawyer-author Orlando Ortega-Medina turned his exile from L.A. into a legal thriller

'The Fitful Sleep of Immigrants' began as a memoir about Orlando Ortega-Medina's exile from a homophobic U.S. How it became an immigration thriller instead Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-18 13:00:23 UTC ]
More news stories like this | News stories tagged with: #legal thriller #memoir

Turn the Italian manuscript thief loose.

As you may recall, back in January of 2022, after much speculation and an industrywide manhunt, a Tom Ripley-esque rights coordinator by the name of Filippo Bernardini was arrested at JFK airport for the extremely strange crime of impersonating literary agents and book publishers. Between 2016... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-13 17:20:57 UTC ]
More news stories like this | News stories tagged with: #filippo bernardini #book publishers #literary agents

How sci-fi writer Annalee Newitz turned to real-life scientists to build a (better) future

Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
More news stories like this | News stories tagged with: #times book

Why one children’s books editor turned down Roald Dahl titles | Letter

Sue Bradley on her conversation with the late Marni Hodgkin about the ‘malicious quality’ to Charlie and the Chocolate Factory and James and the Giant PeachRe the letters criticising Roald Dahl’s works (Roald Dahl’s mean and nasty books don’t deserve all this attention, 23 February), in an oral... Continue reading at The Guardian

[ The Guardian | 2023-03-01 17:24:42 UTC ]
More news stories like this | News stories tagged with: #chocolate factory #giant peach #ve read #letters section #books editor

As Book Bans and Legislative Attacks Escalate, the New Press Pushes Back

“As a leading publisher of progressive education books, our response to Ron DeSantis and the College Board will be to bring attention to this chilling, racist, and cynical moment,” New Press publisher Ellen Adler told PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #leading publisher #ron desantis #college board #bring attention

Barnes & Noble Pushes Ahead in 2023

The bookselling chain saw sales in 2022 top those in the pre-pandemic period, but CEO James Daunt says there is still much more work to be done. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Overwatch 2's third season will let you turn Doomfist into One-Punch Man

Following a rocky release, it looks like Overwatch 2 is starting to hit a stride. On Monday, Blizzard detailed all the content that’s coming with the game’s latest season, and there’s plenty here for fans to be excited about. To start, season three will introduce the franchise’s first crossover... Continue reading at Engadget

[ Engadget | 2023-02-06 20:45:42 UTC ]
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Turning Nairobi’s Public Libraries Into ‘Palaces for the People’

A Kenyan nonprofit is restoring iconic public libraries, leaving behind a segregated past and turning them into inclusive spaces. Continue reading at The New York Times

[ The New York Times | 2023-02-04 10:00:30 UTC ]
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5 boundary-pushing laptops I’m dying to get my hands on in 2023

There’s nothing more exciting to me than a laptop with unique features or an out-of-the-box design. While a slew of brand spanking new laptops were announced at CES this year, there were some that really stood out from the rest. From RGB keyboards on Chromebooks to portable laptops so thin... Continue reading at PC World

[ PC World | 2023-01-18 11:45:00 UTC ]
More news stories like this | News stories tagged with: #battery life #single charge #make sense #good option #kindle

It turns out that people don’t want a coloring book based on a novel about domestic abuse.

There’s no denying that Colleen Hoover has had an incredible year. Still, despite the relentless appetite for her novels, it seems that the people do not, in fact, want a coloring book based on her number-one bestselling book It Ends With Us, which centers on an abusive relationship faced by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 17:27:54 UTC ]
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WATCH: Will Alexander Reads from His New Poetry Collection, Divine Blue Light

Greenlight Bookstore welcomes Will Alexander, finalist for the 2022 Pulitzer Prize in Poetry, to introduce Divine Blue Light, his new collection of poems from the intersection between surrealism and afro-futurism, where Césaire meets Sun Ra. Will Alexander’s poems constitute an alternative... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 09:52:43 UTC ]
More news stories like this | News stories tagged with: #poetry collection #pulitzer prize #bookstore