Turning Billboards Into Beer Coolers: Behind Coors Light's New Environmental Push

By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-27 00:00:00 UTC ]
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Netflix is turning Lupita Nyong’o’s children’s book into an animated musical.

Some welcome news for those of you with little ones running and/or crawling around your ankles right now: Oscar-winner Lupita Nyong’o’s bestselling 2019 children’s book Sulwe is getting a small screen musical adaptation. Netflix announced earlier today that Sulwe will join a roster of upcoming... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-18 18:28:11 UTC ]
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Claire McGowan turns to true crime with Audible

Claire McGowan's first non-fiction title The Vanishing Triangle will be released exclusively on Audible in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-02-16 11:13:11 UTC ]
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Larry Flynt, controversial porn publisher who pushed limits of free speech, dead at 78

Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC

[ CBC | 2021-02-11 02:25:53 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Big Publishing Pushes Out Trump’s Last Fan

Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times

[ The New York Times | 2021-02-07 22:15:06 UTC ]
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Small Acts, Big Impact: 2021 Environmental Books for Young Readers

We spoke with authors and editors of forthcoming biographies about the importance of narrative nonfiction to educate and empower kids and teens about environmental issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Ken Burns and Lynn Novick Turn Their Lens, and Jeff Daniels's Voice, to Hemingway

In the run up to 'Hemingway,' a three-part, six-hour documentary to run on PBS April 5-7, three of the series' major participants discussed what it was like to take on the complicated author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-04 05:00:00 UTC ]
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Ethan Hawke turns his acting experience — and past infidelities — into brilliant fiction

The recycled gossip is tiresome, but what’s most irritating about “A Bright Ray of Darkness” is that it’s really good. Continue reading at The Washington Post

[ The Washington Post | 2021-02-02 14:00:00 UTC ]
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When I find fiction too draining, I turn to books about books. They can be as thrilling as a whodunit.

Among other things, you’ll learn how a crime novel is written and what it’s like to own a book store in Scotland. Continue reading at The Washington Post

[ The Washington Post | 2021-01-27 07:52:38 UTC ]
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“Kink” Confronts the Challenge of Turning Sex Into Literature

In this ambitious anthology, short stories sit at various intersections of smolder and technical accomplishment. Continue reading at New Yorker

[ New Yorker | 2021-01-23 11:00:00 UTC ]
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Yusuf/Cat Stevens is turning his song “Peace Train” into a children’s book.

Some pleasant news! In honor of “Peace Train”s 50th anniversary, Yusuf/Cat Stevens has announced that the illustrated children’s book Peace Train, using the lyrics of the famous song, will be published May 11th via HarperCollins. It will be followed by a picture book adaptation of Stevens’ song... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-13 17:36:37 UTC ]
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Pushing the bounds of form in ‘The Glorious American Essay’

Phillip Lopate's choices for this fine anthology may stretch the parameters of an essay, but he's made distinctive and evocative selections. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-12-23 21:36:26 UTC ]
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Pushing the bounds of form in ‘The Glorious American Essay’

Phillip Lopate's choices for this fine anthology may stretch the parameters of an essay, but he's made distinctive and evocative selections. Continue reading at The Christian Science Monitor

Pushing the bounds of form in ‘The Glorious American Essay’

Phillip Lopate's choices for this fine anthology may stretch the parameters of an essay, but he's made distinctive and evocative selections. Continue reading at The Christian Science Monitor

A year to turn the page

The year 2020 has been humbling in the face of nature. The coronavirus pandemic rattled the earth and revealed just how unstable the ground beneath us was. For journalists, the avalanche of life-or-death news crashed into an industry already beset by acute financial strain, the warping effects... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-12-18 13:00:43 UTC ]
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Xelena González on #DignidadLiteraria and Pushing Publishing to Be Better

This year, authors called out inequality with as much gusto as their colleagues in publishing proper. 'PW' spoke with author Xelena González about her experience with the #DignidadLiteraria movement, what she sees changing in the business, and what she knows still needs to change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Donaldson set to light up Christmas 2021 with 'magical' picture book

A new Julia Donaldson picture book, The Christmas Pine, will be published by Alison Green Books in autumn 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-12-18 03:31:45 UTC ]
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My plan for fending off the holiday blues? Escaping into light fiction from another era.

Finding solace and humor in gems from by P.G. Wodehouse, Daisy Ashford, Barry Pain and more. Continue reading at The Washington Post

[ The Washington Post | 2020-12-16 14:00:00 UTC ]
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Okayama City libraries let patrons sterilize their books with the power of UV light.

Another win for technology! Library users in Okayama City are able to check out library books without fear of illness, thanks to a high-tech ultraviolet light sterilizer that cleans books thoroughly. The sterilizer also blows air on the books to clear off potential dust. Said one library-goer,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-08 16:44:03 UTC ]
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The 10 Best Book Lights for Late-Night Reading

The best book lights can make great holiday gifts or stocking stuffers for the book lover in your life. Here are ten of the best. Continue reading at Book Riot

[ Book Riot | 2020-11-20 11:37:00 UTC ]
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