By making it a key marketing message, the brand is hoping to win over consumers that, according to consumer research, favor environmentally friendly brands. Sixty-six percent of consumers say they are willing to pay more for sustainable brands, up from 55% in 2014 and 50% in 2013, according to the latest Nielsen Global Corporate Sustainability report published in late 2015. Packaged goods giant Unilever recently did its own study and found that there is an untapped opportunity of around $1 trillion in sales globally for "sustainable goods."Coors Light marketers tested their sustainability ad and promotional campaign concepts with consumers before moving forward. "They saw it as positive new news for the brand," Ms. Vives said. "They saw it as a fresh approach, especially in the American light lager segment." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-27 00:00:00 UTC ]
News tagged with:
#consumer research
#moving forward
#fresh approach
“The Case of the Murderous Dr. Cream,” by Dean Jobb, re-creates the homicidal doctor’s heartless life in short, highly dramatic chapters. Continue reading at The Washington Post
[ The Washington Post | 2021-08-11 16:06:45 UTC ]
More news stories like this |
These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with:
#book published
Zoom book clubs and e-books are no match for physical books and the experience of sharing them with friends in person. Continue reading at The Washington Post
[ The Washington Post | 2021-08-10 15:56:12 UTC ]
More news stories like this | News stories tagged with:
#physical books
Virginia Feito’s debut novel features a woman persuaded that her husband, a celebrated writer, has skewered her in his latest book. Is she right? Continue reading at The New York Times
[ The New York Times | 2021-08-10 09:00:06 UTC ]
More news stories like this | News stories tagged with:
#virginia feito
#debut novel
Ash Davidson’s debut novel delves into the complex relationship among people who love the trees that are also their livelihood. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 16:47:33 UTC ]
More news stories like this | News stories tagged with:
#human cost
#complex relationship
#debut novel
How Richard Lange went from literary short stories to crime fiction and his new gothic horror tale, 'Rovers,' about a '70s vampire biker gang. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-07-26 13:00:38 UTC ]
More news stories like this | News stories tagged with:
#crime fiction
#short stories
Despite an outlandish conceit, Rachel Yoder’s debut is a reminder of the shared experiences of motherhood. Continue reading at The Washington Post
[ The Washington Post | 2021-07-26 10:30:22 UTC ]
More news stories like this | News stories tagged with:
#shared experiences
Looking to start a new manga this year? Here are some of the best new manga and light novels to pick up in 2021! Continue reading at Book Riot
[ Book Riot | 2021-07-13 10:35:00 UTC ]
More news stories like this | News stories tagged with:
#light novels
#manga
‘The Vixen’ offers an illuminating reflection on the slippery nature of truth in America, then and now. Continue reading at The Washington Post
[ The Washington Post | 2021-07-06 15:13:54 UTC ]
More news stories like this | News stories tagged with:
#francine prose
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#cheat sheet
#podcast audience
#nielsen
With help from Harry Potter, the Magic School Bus and the Baby-Sitters Club, he created the largest publisher and distributor of children’s books. Continue reading at The New York Times
[ The New York Times | 2021-06-08 11:45:51 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#baby-sitters club
#largest publisher
#scholastic
Though Black Girls Book Club (BGBC) founders Melissa Cummings-Quarry and Natalie A Carter inked the deal for their upcoming first book last year, it was not quite a recent development. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 23:44:22 UTC ]
More news stories like this | News stories tagged with:
#book club
The creator of the Subpar Parks Instagram account offers tips on how to make the most of a park visit. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#national parks
#art form
Unwanted variations in judgments undermine fairness and can waste time and money. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 07:18:00 UTC ]
More news stories like this | News stories tagged with:
#waste time
For decades Prairie Lights has been the hub of Iowa’s vibrant literary scene, hosting the author reading series Live from Prairie Lights for the past 20 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookselling spotlight
#prairie lights
The latest volume of Michael Nava’s Henry Rios mystery series demonstrates his mastery of the genre. Continue reading at The Washington Post
[ The Washington Post | 2021-05-13 14:00:00 UTC ]
More news stories like this |
“Second Place” borrows its story line from a 1930s-era memoir about D.H. Lawrence, but its themes are quintessential Cusk. Continue reading at The New York Times
[ The New York Times | 2021-04-26 17:28:26 UTC ]
More news stories like this | News stories tagged with:
#rachel cusk
#story line
#memoir
Pamela Paul, the editor of the Book Review, highlights memorable episodes from her eight years hosting the show, including conversations with Robert Caro, Isabel Wilkerson, James McBride and others. Continue reading at The New York Times
[ The New York Times | 2021-04-14 13:30:36 UTC ]
More news stories like this | News stories tagged with:
#pamela paul
#robert caro
#isabel wilkerson
#james mcbride
#book review
The latest addition to film historian David Thomson’s opinionated take on the film industry is notable for what it says — and what it doesn’t. Continue reading at The Washington Post
[ The Washington Post | 2021-04-12 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#love letter
#latest addition
#film industry
Another addition to the ‘Gone Girl on a Train’ school of suspense, Alexandra Andrews’s new book is full of surprises Continue reading at The Washington Post
[ The Washington Post | 2021-04-02 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#maud dixon
#alexandra andrews