The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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Waterstones m.d. James Daunt has warned the business cannot afford to pay the real living wage to its most junior staff and increase the pay of its most experienced booksellers, as nearly 8,000 people backed the campaign calling for the rise. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Campaigns for Richard Dawkins, Max Porter and Chris Packham are among the winners of the Book Marketing Society awards for the May-August 2016 season. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Facebook will be promoting Live through television ads, billboards, and even buses. Facebook will be promoting Live through television ads, billboards, and even buses.Since the launch of Facebook Live last April, there have been broadcasts shot on all seven continents and... Continue reading at Fast Company
[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Penguin Random House is celebrating summer with a new campaign, #ByBook, designed to take adult, parent and teen readers to new places and champion books as "the ultimate way to travel". Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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Accent Press founder Hazel Cushion has called on the industry to end “morally wrong” unpaid internships and improve diversity by signing up to pay the Living Wage to staff. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Penguin and W H Smith have partnered for a new summer reading campaign, which will raise money... Continue reading at The Bookseller
[ The Bookseller | 2013-05-23 00:00:00 UTC ]
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Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller
[ The Bookseller | 2013-05-03 00:00:00 UTC ]
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Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller
[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 24/05/2011 - 08:46 Beautiful Books has launched its own summer reading campaign, providing POS material and an extra 5% off the selected titles ordered by independent bookshops. The four titles being promoted through the Go Against the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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In every skirmish in the ‘culture war’, be it fought in universities, Twitter or Parliament, there’s an inevitable reference to Harry Potter. The Potter references can seem like a joke; the perpetual furore around the politics of a ‘mere’ children’s author more so. But it is no laughing matter.... Continue reading at The Bookseller
[ The Bookseller | 2021-06-10 22:19:40 UTC ]
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Stephen King is publishing a new thriller with Hodder in August 2021, Billy Summers. The book–about a unique hitman, "a good guy in a bad job”–has been billed as “part war story, part love letter to small town America and the people who live there”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-31 23:25:01 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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The novelist Emma Straub at her store, Books Are Magic, in Cobble Hill, Brooklyn. Continue reading at The New York Times
[ The New York Times | 2017-05-26 00:00:00 UTC ]
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Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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The latest act for comics publishing legend Bill Jemas sees him running the publishing operation of Take Two interactive, where the most recent project is a graphic novel adaptation of the horror classic 'Night of the Living Dead.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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