Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.Take for example the French election. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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The International Christian Retail Show met June 23-25 in Atlanta, Ga., and the CBA is reporting that total attendance at the event was flat. Although many exhibitors had downsized their presence on the floor, others cited good traffic and the importance of the show for conducting their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Industry sales were just about flat in 2013, falling by less than 1%, to $27.01 billion, from $27.12 billion in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-26 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-24 00:00:00 UTC ]
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Matthias Matting introduces Authorbuddies.com, a new web site that connects authors from across the world to assist each other with marketing efforts. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-23 00:00:00 UTC ]
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On June 19, the book was expected to ship in one to two months. A day later, it is in stock, with one to two days processing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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If you head over to iTunes and look for book pre-orders at $9.99 or less, you may notice something strange: they're all Hachette titles. That's no coincidence -- Amazon is delaying shipment on Hachette books right now, a negotiating tactic it calls... Continue reading at Engadget
[ Engadget | 2014-06-18 00:00:00 UTC ]
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On a weekend that saw three regional comics-themed shows, ReedPop launched Special Edition, a new, smaller comics show that is an "event concept" and is likely to be used as model for launching smaller comics shows around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Wiley is positioned to “become a solutions leader in professional learning and development... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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The first Special Edition, a new and smaller comics show launched by ReedPop, organizer of the blockbuster New York Comic Con, debuted at the Javits Convention Center this past weekend, June 14-15. PW Comics World was on hand all weekend to photograph the artists, publishers and fans at Special... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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In "The New Greenmarket Cookbook," Gabrielle Langholtz combines the history of New York City's Greenmarket with profiles of its farmers and recipes from chefs and food writers inspired by its offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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When Colbert asked viewers to pre-order Hachette author Edan Lepucki's upcoming novel 'California,' the book shot to the top of independent bookstore Powell's sales list. Now Colbert asks fans to help him get the book on The New York Times bestseller list. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-14 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Special Edition, a new and smaller comics convention organized by New York Comic Con organizer ReedPOP, debuts this weekend, June 14-15 at Javits North, a smaller hall at the North end of the Javits Convention Center in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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