Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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The hearing, set for Thursday, May 19, at 10:00 a.m. ET, will focus on the "ongoing efforts to prohibit discussion in K-12 classrooms about American history, race, and LGBTQ+ issues and to punish teachers who violate vague and discriminatory state laws by discussing these topics." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
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Lisa Bird-Wilson's debut novel revolves around a Métis girl adopted by a White family. Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 22:14:37 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget
[ Engadget | 2022-04-15 15:45:19 UTC ]
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With the sale, Captain America joined Superman and Spider-Man in having debut issues that topped $3 million at auction. Continue reading at The New York Times
[ The New York Times | 2022-04-08 13:21:14 UTC ]
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The publishing industry faces continuing supply chain issues and paper shortages, while another set of challenges has appeared in early 2022, in the form of employee resignations and work-life balance issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
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A slew of gadgets went on sale this week and many remain discounted as we head into the weekend. A number of Apple devices are on sale right now, including the AirPods Pro for $175, the iPad mini for $459 and the new iPad Air with the M1 chipset for $570. Elsewhere, Amazon's Fire HD 8 table is... Continue reading at Engadget
[ Engadget | 2022-03-25 15:45:31 UTC ]
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"Fake," "Hammer" and “Portrait of an Unknown Lady” are literary thrillers that explore authenticity through the lens, or rather the canvases, of the art world. Continue reading at The Washington Post
[ The Washington Post | 2022-03-24 15:38:03 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Last February, Astra Publishing House announced their new literary magazine, Astra Quarterly, billed as “the international magazine of literature.” Helmed by Nadja Spiegelman, former online editor of The Paris Review and author of I’m Supposed to Protect You from All This, Astra Quarterly is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 16:27:33 UTC ]
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Many of Amazon's gadgets went on sale at the start of this week and continue to be discounted today. Key among them are both new Kindle Paperwhites — the standard version and the Signature Edition — along with the second-generation Echo Show 8 and the Fire TV Cube. On top of that, Apple's... Continue reading at Engadget
[ Engadget | 2022-02-11 16:45:29 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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A bunch of new tech sales cropped up at the start of the week for things like robot vacuums, game controllers and more, and many of them are still around today. A trio of iRobot devices remain discounted, with the most affordable of the bunch coming in at $179. Some of Amazon's Fire tablets are... Continue reading at Engadget
[ Engadget | 2022-01-21 16:45:26 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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This week brought deals on Apple devices, gaming gear and more. The Mac Mini M1 remains on sale for $600 while the 3rd-generation AirPods are back down to a record low of $140. Nintendo's Ring Fit Adventure is back in stock and $25 off, while you can still get a one-year Switch Online family... Continue reading at Engadget
[ Engadget | 2022-01-14 16:45:01 UTC ]
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