Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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It was the most inauspicious of moments but maybe that is why it happened. I was sitting in front of a recently demolished breakfast, across from two friends resuming the thread of a conversation I had stepped back from, while I observed two kids wrestling over a soft toy as a group of adults... Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 12:16:40 UTC ]
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October kicked off with a bunch of good tech deals across the web. All of Apple's wireless earbuds remain on sale at Amazon, so you can pick up the AirPods Pro for $179 or even the standard AirPods with the wireless charging case for $129. The new Beats Studio Buds are $25 off while a couple of... Continue reading at Engadget
[ Engadget | 2021-10-08 15:30:39 UTC ]
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This week brought iPhone reviews, new Surface devices and a bunch of tech deals across the web. Apple's MacBook Air M1 returns to the best price we've seen it while the iPad Air remains discounted by $100. Some of our favorite Sennheiser wireless earbuds are $100 off, too, and you can still grab... Continue reading at Engadget
[ Engadget | 2021-09-24 15:45:20 UTC ]
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The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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ByteDance has announced that Douyin, the version of TikTok for China, will introduce new limits for minors under 14. These minors will now be limited to just 40 minutes of use per day and can’t access the app at all between 10 PM and 6 AM.ByteDance is also urging parents to add in more... Continue reading at Engadget
[ Engadget | 2021-09-21 11:15:22 UTC ]
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Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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The internet was awash with tech deals this week, with some of the best coming from Apple and Amazon. Apple's AirPods Pro dropped to $180 while the MacBook Pro M1 received at $200 discount. Amazon kicked off its "off to college" sale by reducing the prices of its Echo speakers, including the... Continue reading at Engadget
[ Engadget | 2021-08-20 15:50:10 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The American Booksellers Association has released, in a letter to members from CEO Allison Hill, the findings of an internal review after two July incidents led to backlash from members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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It can be too easy to write villains— people stunted and incapable of love or compassion—when we write about opponents of our politics, especially in short stories, which have so much less space to detail nuance. Sometimes writing about villains and pointing the finger is necessary in a world... Continue reading at Electric Literature
[ Electric Literature | 2021-07-16 11:00:00 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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The ABA held its second virtual annual meeting Thursday, followed by a Town Hall. While some booksellers expressed concerns over publisher discounts and plans by Ingram to ship all IPS titles from a single warehouse, others focused on the future of in-person events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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The book, written by a British chemist, imagines a wealthy tycoon’s disturbing plan to save (some) humans from a biological disaster. Continue reading at The Washington Post
[ The Washington Post | 2021-05-26 16:14:54 UTC ]
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Haymarket Books has acquired the rights to publish the third edition of Black Liberation activist and scholar Angela Davis's autobiography, originally published in 1974. The book will be released in October with a new introduction by Davis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-24 04:00:00 UTC ]
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