Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Black Friday is finally here and if you haven't started your holiday shopping, now's the best time to do so. While we've seen some of our favorite gadgets go on sale since the start of November, today's the day you're almost guaranteed to find the best prices of the year across laptops, TVs,... Continue reading at Engadget
[ Engadget | 2022-11-25 13:51:19 UTC ]
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Black Friday may still be a few hours away, but we're already seeing a bunch of great deals on our favorite tech. This comes after a slow trickle of deals popping up across the web ever since the start of November. While we don't have the supply chain issues we did last year, it's still a good... Continue reading at Engadget
[ Engadget | 2022-11-24 17:30:45 UTC ]
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Publishing houses in 16 countries are to benefit from the Abu Dhabi Arabic Language Centre's 'Spotlight on Rights' grants. The post Arabic Language Centre Issues Rights Grants, Signs UAEU Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-21 14:41:00 UTC ]
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Silicon Valley entrepreneurs Paul Bradley Carr and Sarah Lacy plan to open The Best Bookstore in Palm Springs in time for Black Friday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Dore tells staff he is ‘exhausted’ and is leaving News Corp Australia to ‘concentrate on restoring my health’Get our morning and afternoon news emails, free app or daily news podcastThe editor-in-chief of the Australian, Chris Dore, has resigned suddenly, citing “personal health issues”.The... Continue reading at The Guardian
[ The Guardian | 2022-11-16 07:28:50 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget
[ Engadget | 2022-10-07 15:45:38 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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The 16th UN Sustainable Development Goal is the focus of a new children's reading list released by the SDG Book Club. The post IPA: The SDG Book Club Issues a New Reading List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-24 22:10:44 UTC ]
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Labor Day is rapidly approaching and we're already starting to see more tech deals pop up across the web. Amazon discounted a bunch of its own gadgets this week, including the new Kindle Paperwhite, its Signature Edition and the Kindle Oasis, as well as a bunch of Fire TV Sticks and Fire... Continue reading at Engadget
[ Engadget | 2022-08-19 13:15:16 UTC ]
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Binc issued a plea to donors this past weekend, asking them to contribute to the organization to help booksellers affected by flooding after torrential rains hit parts of Missouri and Kentucky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-08 04:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Smart shoppers don’t forget to check out Amazon Renewed, Amazon’s certified refurbished store, for additional Prime Day deals savings on everything from iPads to laptops to Amazon Kindles, Echos, and Fire tablets. It’s a way to save even more if you trust Amazon’s returns... Continue reading at PC World
[ PC World | 2022-07-12 20:11:34 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Sales of jigsaw puzzles and games remain strong sellers, along with art supplies more than two years into Covid. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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