Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know It." In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes "as advertisers re-examine their digital spend and demand more transparency."This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles -- the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either "good" or "bad." In other words, these verification companies are incentivized to keep impression volumes up -- not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget
[ Engadget | 2023-12-01 14:00:31 UTC ]
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Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget
[ Engadget | 2023-11-24 15:32:10 UTC ]
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Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget
[ Engadget | 2023-11-24 14:12:44 UTC ]
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We've still got a few hours before Black Friday begins in earnest, but the deals are already here. Really, Black Friday deals have been here for the entire month of November. As has been the case for a few years in a row, most retailers including Amazon, Target, Best Buy... Continue reading at Engadget
[ Engadget | 2023-11-23 21:00:15 UTC ]
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KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek
[ AdWeek | 2023-11-07 07:00:00 UTC ]
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PRH's Nihar Malaviya talks of 'an environment where all employees are empowered to grow, succeed, and speak up,' in the US division's first DEI report. The post Penguin Random House Issues a First Diversity Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-04 00:09:33 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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Police services across Canada in early October saw a demo of Fusus — a service that makes it easier for police to access privately owned security camera footage. It's becoming more common in America, but Canadian researchers have concerns it is overkill. Continue reading at CBC
[ CBC | 2023-10-27 08:00:00 UTC ]
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Poet, editor, and writer John Freeman and novelist Omar El Akkad join co-hosts Whitney Terrell and V.V. Ganeshananthan to talk about the final issue of Freeman’s, a literary magazine founded in 2015. El Akkad, a contributor to the volume, describes founding editor Freeman’s intense and uniquely... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-19 08:10:54 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget
[ Engadget | 2023-10-16 15:52:41 UTC ]
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Thurston Moore of Sonic Youth revealed a longtime health condition had ended his book tour plans: 'This news is utterly distressing. ... [M]y memoir, 'Sonic Life,' means so much to me.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-12 00:21:43 UTC ]
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We're now getting close to the end of Amazon's second Prime Day sale event for 2023. Most of the deals we're tracking are still live, so you can still shop early for the holidays — or buy something for yourself at a discount. If you missed out on the deals from the... Continue reading at Engadget
[ Engadget | 2023-10-11 22:10:30 UTC ]
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We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget
[ Engadget | 2023-10-11 14:20:09 UTC ]
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Novelist Cindy Fazzi says authors interested in addressing the great issues of the day should avoid preaching and focus on telling a good story. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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You didn't actually believe all those founder's myths about tech billionaires like Bezos, Jobs and Musk pulling themselves up by their bootstraps from some suburban American garage, did you? In reality, our corporate kings have been running the same playbook since the 18th century when... Continue reading at Engadget
[ Engadget | 2023-09-11 20:50:45 UTC ]
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