Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

Rachel Abbott tops first Amazon weekly UK chart

Amazon has begun releasing weekly UK book charts showing fiction and non-fiction bestsellers based on sales and reads, representing the first time print and digital sales have been recorded together. Continue reading at The Bookseller

[ The Bookseller | 2019-07-24 08:58:07 UTC ]
More news stories like this | News stories tagged with: #digital sales #uk book

Catholic Publishers Focus on Moving Forward

As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #catholic church #books aimed #younger readers

What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #good candidates #market share #search function #lower cost #ad products #digital publishing

The UK’s Publishers Association Releases Its 2018 Yearbook Report

With some softness in educational sectors, the UK industry reports its crucial export sector is holding steady ahead of the potential upheaval of Brexit. The post The UK’s Publishers Association Releases Its 2018 Yearbook Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-26 08:14:13 UTC ]
More news stories like this | News stories tagged with: #publishers association

Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market

How quality content separates publishers from ad streams

There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with: #quality content

UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks

Even as the UK's Publishers Association opens its 'Love Audio' campaign, London hasn't taken the cue from Brussels and dropped its VAT rate on audiobooks. The post UK Opens Third Annual ‘Love Audio’ Week, Not Loving VAT on Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-10 11:56:26 UTC ]
More news stories like this | News stories tagged with: #audiobooks appeared #vat rate

Moving On From Publishing Executive: The Song Remains the Same

It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-31 19:37:34 UTC ]
More news stories like this | News stories tagged with: #publishing executive #book business

Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
More news stories like this | News stories tagged with: #uk don

Exclusive: Rolling Stone Promotes Brian Szejka to Publisher | People on the Move

[caption id="attachment_159345" align="alignright" width="150"] Brian Szejka[/caption] Brian Szejka was promoted to publisher of Rolling Stone, effective immediately, following publisher and chief revenue officer Andrew Budkofsky’s resignation from the company earlier this month. Szejka has... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-30 15:10:32 UTC ]
More news stories like this | News stories tagged with: #kingston university #freelance journalist #public relations #senior writer #popular science

Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with: #online campaigning

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue

Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #fuel growth #history press

‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry

See our five major takeaways from the Digiday Publishing Summit. The post ‘Race to the bottom’: Top publishing execs sound off on the biggest challenges in the industry appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry appeared #biggest challenges #major takeaways

Manchester conference opens up opportunity for aspiring publishers

A conference aimed at “demystifying” publishing saw figures from the London trade travel to Manchester in a bid to increase the diversity of people entering the trade. Continue reading at The Bookseller

[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens

BookTrust reveals dearth of BAME creatives in UK children’s publishing

Less than 2% of authors and illustrators being published in the UK are British people of colour, new BookTrust research has revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk children #bame creatives

The UK’s Young Writer Prize Opens for Submissions and Remixes Its Sponsors

The newly renamed Sunday Times/University of Warwick Young Writer of the Year Award opens today (April 12) for submissions as it announces its new sponsorship regime. The post The UK’s Young Writer Prize Opens for Submissions and Remixes Its Sponsors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-12 00:00:00 UTC ]
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UK publishers urged to tackle library crisis

Big UK publishers need to lobby councils over the importance of their libraries in a “last ditch stand” to save the service, campaigner Tim Coates has claimed. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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