Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment Weekly. Ripp also announced that Alan Murray would be taking over as chief content officer from Norm Pearlstine, who will stay on as vice chairman, focusing on international growth Murray's rise through the Time Inc. ranks was nearly as fast as Battista's. He came on to oversee Fortune magazine in 2014 after a brief stint at the Pew Research Center, which followed 10 years at The Wall Street Journal. Murray will report to Battista on business and editorial issues, and to CEO Joe Ripp "on matters of editorial independence and journalistic integrity," Ripp wrote in a note to staffers, obtained by Adweek. Pearlstine, who was editor in chief of Time Inc. from 1994 to 2005, returned to the company in 2013 as CCO. In addition to the editorial restructuring, Ripp announced a host of changes as the 94-year-old company continues to evolve in the digital age—a "historic transformation," Ripp called it. Ripp announced the creation of a dedicated digital sales team "to provide digital-first clients with scale solutions." The company will also create "clusters" for Time Inc.'s brand sales. "Our powerful brands are the cornerstone of our go-to-market strategy," he says. All of Time Inc.'s U.S.... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-13 00:00:00 UTC ]
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DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-29 00:00:00 UTC ]
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AddThis on Thursday rolled out three recent hires to its publisher team, drawing from e-commerce software startup Spree Commerce, as well as tech news sites Mashable and Tech Cocktail. The Vienna-based company, which provides social widgets, web content analytics and other tools for online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-08-29 00:00:00 UTC ]
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He has previously held positions with retailers HSN, Kohl’s Department Stores, and Brookstone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
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Pointing to the need for pricing flexibility at a time when bookstores face a growing number of economic challenges, some booksellers question whether it’s time for publishers to stop printing suggested retail prices on book covers and dust jackets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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For some authors, a demanding era for publishing calls for complicated stories not cautious and conservative ones and they're finding readersBetween the decline of the traditional bookshop and the internet wrecking our concentration, many thought the novel was on its last legs. With all the... Continue reading at The Guardian
[ The Guardian | 2014-08-20 00:00:00 UTC ]
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Cats and comics get a big boost this September with John Martz's 'A Cat Named Tim'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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Michael Sand, executive editor at Little, Brown, has been appointed v-p, publisher, adult trade at Abrams, effective September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Audrey Niffenegger is writing a sequel to her best-selling debut novel The Time Traveler’s... Continue reading at The Bookseller
[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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McFly band members Tom Fletcher and Dougie Poynter say they are thinking of introducing more... Continue reading at The Bookseller
[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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His satirical picture book, 'This Land Was Made for You and Me (But Mostly Me),' written with Bruce McCall, is one of three titles up for the prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
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The 20 translators of fiction, creative nonfiction, and poetry from 12 different languages will together receive $300,000 in recommended grants. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian
[ The Guardian | 2014-08-08 00:00:00 UTC ]
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Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Lia Ronnen has been appointed publisher of Workman imprint, Artisan. Ronnen replaces Ann Bramson, who will now acquire books across Workman imprints in the newly created role of executive director, special projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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