Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation'

Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles.  Battista joined Time in April 2015 as president of People and Entertainment Weekly. Ripp also announced that Alan Murray would be taking over as chief content officer from Norm Pearlstine, who will stay on as vice chairman, focusing on international growth Murray's rise through the Time Inc. ranks was nearly as fast as Battista's. He came on to oversee Fortune magazine in 2014 after a brief stint at the Pew Research Center, which followed 10 years at The Wall Street Journal. Murray will report to Battista on business and editorial issues, and to CEO Joe Ripp "on matters of editorial independence and journalistic integrity," Ripp wrote in a note to staffers, obtained by Adweek. Pearlstine, who was editor in chief of Time Inc. from 1994 to 2005, returned to the company in 2013 as CCO. In addition to the editorial restructuring, Ripp announced a host of changes as the 94-year-old company continues to evolve in the digital age—a "historic transformation," Ripp called it. Ripp announced the creation of a dedicated digital sales team "to provide digital-first clients with scale solutions." The company will also create "clusters" for Time Inc.'s brand sales. "Our powerful brands are the cornerstone of our go-to-market strategy," he says. All of Time Inc.'s U.S.... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-13 00:00:00 UTC ]
News tagged with: #entrepreneurial spirit #coming days #feel free

Other Publishing stories related to: 'Time Inc. Names New President of Brands, CCO to Drive 'Historic Transformation''


B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook media


Hard books for hard times: literary experimentation gains popularity

For some authors, a demanding era for publishing calls for complicated stories not cautious and conservative ones and they're finding readersBetween the decline of the traditional bookshop and the internet wrecking our concentration, many thought the novel was on its last legs. With all the... Continue reading at The Guardian

[ The Guardian | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction


Panel Mania: John Martz and 'A Cat Named Tim'

Cats and comics get a big boost this September with John Martz's 'A Cat Named Tim'. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big boost


Sand Named Adult Trade Publisher at Abrams

Michael Sand, executive editor at Little, Brown, has been appointed v-p, publisher, adult trade at Abrams, effective September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointed v- #adult trade


McFly authors: 'time for more girl characters'

McFly band members Tom Fletcher and Dougie Poynter say they are thinking of introducing more... Continue reading at The Bookseller

[ The Bookseller | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dougie poynter


Time Traveler's Wife sequel from Niffenegger

Audrey Niffenegger is writing a sequel to her best-selling debut novel The Time Traveler’s... Continue reading at The Bookseller

[ The Bookseller | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audrey niffenegger #time traveler


Letterman Named 2014 Thurber Finalist

His satirical picture book, 'This Land Was Made for You and Me (But Mostly Me),' written with Bruce McCall, is one of three titles up for the prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
More news stories like this |


NEA Names Translation Fellows

The 20 translators of fiction, creative nonfiction, and poetry from 12 different languages will together receive $300,000 in recommended grants. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative nonfiction


Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purdue university


Marlboro Boy And Fat Ronald: The Brand-Jamming Art Of Ron English

Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company

[ Fast Company | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top brands #greatest hits #mickey mouse


For $100,000, GQ Magazine's Most 'Elite' Readers Will Promote Your Brand

Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age

[ Advertising Age | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #september issue #creative director


Bestselling authors take out full-page New York Times ad against Amazon

Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian

[ The Guardian | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest salvo #james patterson #years ahead


Fall Regionals 2014: A Time for Discovery

Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater emphasis


Ronnen Named Publisher of Artisan

Lia Ronnen has been appointed publisher of Workman imprint, Artisan. Ronnen replaces Ann Bramson, who will now acquire books across Workman imprints in the newly created role of executive director, special projects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appointed publisher #acquire books #special projects


New York Times Tones Down Labeling on Its Sponsored Posts

The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #sponsored posts #draw readers


Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12% increase #advertising revenues #1% increase #travel leisure #ad sales


Pan Mac buys guide to driving from Top Gear's 'Stig'

Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top gear #pan macmillan #illustrated guide


Media Monkeys Diary: TV writers, Eddie Mair, Gardeners Question Time

After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian

[ The Guardian | 2014-08-03 00:00:00 UTC ]
More news stories like this |


The Catholic Book Trade: Brand Loyalty for Niche Publishing

One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishing #religious books


Asus Transformer Pad TF103C review: This hybrid is better for fun than work

I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #ve chosen