Time Inc buys what is left of MySpace for its user data

Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-02-11 00:00:00 UTC ]
News tagged with: #user data #move designed

Other Publishing stories related to: 'Time Inc buys what is left of MySpace for its user data'

Millennial Media Buys Nexage for $107 Million

Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek

[ AdWeek | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key reasons #big brands #mobile devices

Creativity vs. Big Data? An Interview with Viktor Mayer-Schönberger

Oxford University professor Viktor Mayer-Schönberger offers a preview of his presentation on Big Data in Publishing, which he will deliver at the Frankfurt Book Fair's CONTEC conference on October 7. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #contec conference

Time Inc. Seeks Power to Ship Edit Jobs Abroad, Newspaper Guild Alleges

Time Inc. wants the ability to outsource nearly 200 editorial jobs overseas, according to the Newspaper Guild of New York, which has been locked in an 18-month-long contract negotiation with the nation's largest magazine publisher, owner of People, Sports Illustrated and InStyle, among... Continue reading at Advertising Age

[ Advertising Age | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper guild #sports illustrated #statement friday

Time Inc. done talking with Newspaper Guild

Time Inc.'s transformation from Time Warner division to stand-alone publicly traded company has taken a new turn with a breakdown in talks between the publisher and the Newspaper Guild, which... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper guild

Tampa Bay Times Cuts Employee Pay 5 Percent, Reduces Severance Payments

Paul Tash, CEO and chairman of the Times, announced the cuts in a memo to employees Thursday, citing a difficult summer that resulted in lower than expected revenue. "Newspaper publishing remains a tough business," he wrote. Anticipating jo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expected revenue

Time Inc., Newspaper Guild at ‘Impasse’ on Talks

Newspaper Guild negotiators on Friday rejected the latest offer from Time Inc., prompting the nation’s No. 1 magazine publisher to declare an impasse in its labor negotiations. The biggest stumbling block appears to be the publisher&r ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper guild

Pushkin buys second from Fishman

One, an imprint of Pushkin Press, has acquired the second novel by Boris Fishman, author of A... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushkin buys #pushkin press

Glaister in Book People management buy-out

Seni Glaister has led a management buy-out of The Book People from co-founder Ted Smart. The... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seni glaister #management buy- #book people

You’re using analytics wrong: five mistakes publishers make with their data

What do most people think of when they think of analytics? Metrics and measurement, mostly. Limiting analytics to just metrics and measurement limits what you can do. How does a publisher make the leap from metrics to action? Sponsor content by Parse.ly. The post You’re using analytics wrong:... Continue reading at Digiday

[ Digiday | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data appeared #sponsor content

The 100 Books Facebook Users Love

What titles most shaped the site's readers? Harry Potter, To Kill A Mockingbird, The Lord of the Rings—and the Bible. Continue reading at The Atlantic

[ The Atlantic | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter

Bloomsbury buys Pavilion's Conway imprint

Bloomsbury has acquired naval and military history imprint Conway from Pavilion Books. The... Continue reading at The Bookseller

[ The Bookseller | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pavilion books

Time Inc. to Take Page From National Geographic Playbook

Time Inc. will borrow a page from the National Geographic playbook to revive its declining print empire. Joe Ripp, the chief executive of Time Inc., who has unnerved old timers at America’s largest magazine publisher with ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joe ripp

Fox Chapel Buys Creative Homeowner Assets

Courier Corp. has sold the assets of its Creative Homeowner publishing subsidiary to Fox Chapel Publishing for an undisclosed price. The deal involves over 100 titles in home design, home improvement, landscaping and gardening. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #courier corp #undisclosed price #deal involves

IPC name to disappear as Time Inc rebrands magazine publisher

Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire

Time Inc. Names New Editors, Including a Former Hill Holliday and JWT Exec

Time Inc., the nation's largest magazine publisher and owner of titles like People and Time, announced another editorial shakeup Wednesday, marking its second masthead move in a week.Hunter Lewis, the executive editor at Time Inc.'s Southern Living magazine, was named editor of Cooking Light on... Continue reading at Advertising Age

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named editor #cooking light #verified circulation #audited media

Florida university lets students buy titles for its ebook-only library

It's not uncommon for libraries to offer ebooks in addition to dead-tree copies, but the newly opened Florida Polytechnic University takes its digital tome offerings a lot more seriously. The institution has decided to completely forego stocking its... Continue reading at Engadget

[ Engadget | 2014-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer ebooks

Net Pricing: Is It Time to Take Prices off Book Covers?

Pointing to the need for pricing flexibility at a time when bookstores face a growing number of economic challenges, some booksellers question whether it’s time for publishers to stop printing suggested retail prices on book covers and dust jackets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book covers #growing number #economic challenges #dust jackets

Penske Media Buys Fairchild Trade Titles, Including WWD

Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age

[ Advertising Age | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement today #wear daily

Hard books for hard times: literary experimentation gains popularity

For some authors, a demanding era for publishing calls for complicated stories not cautious and conservative ones and they're finding readersBetween the decline of the traditional bookshop and the internet wrecking our concentration, many thought the novel was on its last legs. With all the... Continue reading at The Guardian

[ The Guardian | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction

Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek

[ AdWeek | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study #consumer engagement #key findings