Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People and in the UK, NME and Ideal Home announced in a statement it had acquired Viant, a group of companies that includes advertising network Specific Media, which purchased MySpace for $35m in 2011. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-02-11 00:00:00 UTC ]
News tagged with:
#user data
#move designed
Some Washington Post book reviews currently have a 'buy it now' link to Amazon embedded in the text, but a Washington Post spokesperson says the buttons are a mistake and that they're meant to go on the side of the page. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-19 00:00:00 UTC ]
More news stories like this |
Audrey Niffenegger is writing a sequel to her best-selling debut novel The Time Traveler’s... Continue reading at The Bookseller
[ The Bookseller | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audrey niffenegger
#time traveler
McFly band members Tom Fletcher and Dougie Poynter say they are thinking of introducing more... Continue reading at The Bookseller
[ The Bookseller | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dougie poynter
For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#drive traffic
#online activity
Jennifer Clark, who will be the associate publisher of both newspapers, said they will continue to operate with separate editorial identities. "We are very much committed to maintaining separate editiorial style and function ... with som ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#associate publisher
Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#greater emphasis
Stephen King and Donna Tartt among those petitioning Amazon to 'stop harming the livelihood of the authors'Readers of the New York Times will have to steel themselves this weekend, as the unseemly brawl between Hachette and Amazon erupts on to the tranquil pages of the Grey Lady. Perhaps the... Continue reading at The Guardian
[ The Guardian | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest salvo
#james patterson
#years ahead
The planned acquisition of Perseus, by Hachette Book Group and Ingram, is off. David Steinberger, CEO of Perseus, said that, despite much effort from all three parties, an agreement could not be be reached on "everything necessary" to close the deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#planned acquisition
#david steinberger
Michael Joseph has acquired a memoir by Sue Perkins, comedian and co-host of “The Great... Continue reading at The Bookseller
[ The Bookseller | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
#sue perkins
The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#sponsored posts
#draw readers
Robin Straus in association with Andrew Nurnberg has acquired the New York-based Wallace Literary... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robin straus
#andrew nurnberg
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stronger case
#latest iteration
FastPencil partnered with Evernote to offer the ability to self-publish Evernote notes as print and ebooks, as well as offer distribution and sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#evernote users
#offer distribution
Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#12% increase
#advertising revenues
#1% increase
#travel leisure
#ad sales
Sainsbury’s has purchased the HarperCollins and Penguin Random House stakes in the Anobii e... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this |
Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored articles
Gannett Co. (GCI) plans to split into two publicly traded companies by spinning off its publishing business, including USA Today, and also said it has agreed to buy full ownership of Cars.com. Gannett will separate the publishing business through a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
Pan Macmillan has acquired an illustrated guide to driving by Ben Collins, formerly Stig of... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top gear
#pan macmillan
#illustrated guide
After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
More news stories like this |
No Exit Press has acquired a literary thriller by US author and journalist William Giraldi.... Continue reading at The Bookseller
[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exit press
#literary thriller