This Infographic Has 10 Eye-Popping Marketing Stats From Advertising Week

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of television—and yet, even the networks are embracing mobile more than ever. The ad business, noted Carolyn Everson, Facebook's vp of global marketing solutions, isn't just getting into the game. "The shift to mobile," she said, "has already happened."     This story first appeared in the Oct. 5 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2015-10-04 00:00:00 UTC ]
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This Week's Bestsellers: July 24, 2023

The long-awaited first book by BTS rockets to the top of the list like an album by the South Korean boy band on the pop charts, #SmutTok gives Ana Huang a handful of bestsellers, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Adapting to Market Demands and Trends at Imago

Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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10 of the Best Historical Science Fiction Books

History and science fiction collide in these historical science fiction books like Radiance by Catherynne M. Valente, where the future is retro and retro is the future. Continue reading at Book Riot

[ Book Riot | 2023-07-20 10:34:00 UTC ]
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Print Books Sales Dropped 3.8% Last Week

With declines in every segment, unit sales of print books fell 3.8% last week compared to the week ended July 16, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
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10 Brilliantly Unexpected Jane Austen Homages

For anyone who's ever wanted to read about Elizabeth Bennett riding dragons and Elinore Dashwood solving murders, Julia Seales, the author of 'A Most Agreeable Murder', selects 10 inventive Jane Austen riffs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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The Week in Libraries: July 14, 2023

Among the week's headlines: The Montana State Library Commission pulls out of the ALA; Republican North Carolina lawmakers introduce a 'frightening' new parental rights bill; and a sprawling exhibit at the Brooklyn Public Library celebrates the life and work of Jay-Z. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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Book Deals: Week of July 17, 2023

Gallery Books nabs Britney Spears’s memoir, One Signal acquires a book on the Supreme Court by Strict Scrutiny podcast cohost Leah Litman, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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This Week's Bestsellers: July 17, 2023

A viral TikTok sends a debut author's self-published YA murder mystery soaring. Plus a Legend of Zelda guide receives a royal reception, and new book club picks hit the lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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PW Picks: Books of the Week, July 17, 2023

Our favorite books coming out this week include new titles from Sara Hashem, Dwyer Murphy, Laura Sims, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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Print Book Sales Improve, Falling Only 1.6% Last Week

A flat sales performance by the adult category and smaller declines in the children’s segments than has been typical in recent weeks resulted in a smaller decline in total unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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The Week in Libraries: July 7, 2023

Among the week's headlines: Emily Amick (@emilyinyourphone) on why books bans are about more than books; why a new Texas law is a nightmare for publishers and book vendors; and the Queens Public Library celebrates 50 years of hip hop with a new library card. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Despite a Colleen Hoover Reissue, Print Books Sales Fell 4.7% Last Week

Sales from a new edition of a Colleen Hoover novel were not enough to overcome huge sales racked up by Jenny Han's young adult titles last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Crikey’s silence deafening as Guy Rundle launches new book | Weekly Beast

The site hasn’t published anything by its correspondent-at-large since he was roundly condemned for a piece about Brittany Higgins. Plus: News Corp at odds with the press councilFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily... Continue reading at The Guardian

[ The Guardian | 2023-07-07 02:47:34 UTC ]
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Germany’s 2022 Market Report: Turnover Down 1.9 Percent

The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
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10 Books with Irresistible Anti-Heroines

Always rooting for the anti-heroine, Rita Chang-Eppig, author of 'Deep as the Sky, Red as the Sea' (Bloomsbury), recommends 10 books with morally gray female protagonists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-03 04:00:00 UTC ]
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Penguin Random House’s New Inklore: ‘Pop-Comics’

The new Random House Worlds 'pop-comics' imprint Inklore is acquiring manga, manhwa, manhua, and more for a 2024 launch. The post Penguin Random House’s New Inklore: ‘Pop-Comics’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-30 15:54:25 UTC ]
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PW Picks: Books of the Week, July 3, 2023

Our favorite books coming out this week include new titles from Mark Billingham, Charlotte Mendelson, Carin Berger, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 04:00:00 UTC ]
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Book Deals: Week of July 3, 2023

Tradd Street series author Karen White sells two standalone novels to Park Row, Berkley buys a New Orleans–set horror debut, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 00:00:00 UTC ]
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This Week's Bestsellers: July 3, 2023

It Ends with Us' author Colleen Hoover invites readers to her Book Bonanza. Plus NBA point god Chris Paul scores with 'Sixty-One,' and Riley Sager is 'The Only One Left.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-30 00:00:00 UTC ]
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