The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with: #global head #advertising sales #key elements

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US to publish E L James journal for writers

An E L James book to help aspiring writers record their "innermost thoughts" - Fifty... Continue reading at The Bookseller

[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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Wiley looks to make $80m annual savings

Wiley will endeavour to make $80m in annual cost savings going forward as part of an ongoing bid... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Amazon makes White Glove push to agents

Amazon is pursuing more direct relationships with literary agents and authors, targeting them... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #direct relationships


Mantel makes headlines over Middleton comments

Double Man Booker Prize-winner Hilary Mantel has made newspaper headlines today (19th February)... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Rebuck and Mackenzie make Woman's Hour's top 100

Random House c.e.o. Gail Rebuck and author J K Rowling are both among the top 20 most powerful... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck #random house


Foyles to make redundancies

Foyles is to make up to eight employees redundant as it seeks to "counter the downturn in... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make redundancies


Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-


Word-of-Mouth: Good Books or Just Great Books?

One key to selling more books is to produce great books, and people will recommend and buy them. Don't be satisfied with the merely good. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good books #great books


AOL Eschews Banners, Leans Into Native

A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek

[ AdWeek | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #ve made #big investment #ad business #cross-media campaigns


The Great Book Robbery and the Fate of Palestine’s Private Libraries

In 1948 some 70,000 books were looted from Palestinian libraries by the state of Israel. A new documentary considers their fate and the implications of intellectual occupation. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private libraries


Grub Street’s Castellani Practices What He Teaches

Over the past decade, Christopher Castellani—artistic director of Grub Street in Boston, one of the country’s largest literary centers—has written a trio of novels about an Italian immigrant family, the Grassos, a family much like his own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grub street #past decade


Interview - HuffPo CEO Jimmy Maymann: 'We Don't See Traditional Online Ads as the Future'

In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising #digital publishers #sponsored content #alternative route


Profile quick off the blocks with 'Inferno' guide

Profile has announced a new book from Michael Haag exploring the background of Dan Brown’s... Continue reading at The Bookseller

[ The Bookseller | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown


Advance Buys Digital Ad Agency Pop

Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies announced #advance publications


Debut authors make Waterstones 11

An award-winning ballet dancer and a French opera director are among the debut authors tipped for success in 2013 by book chain Waterstones. Continue reading at BBC News

[ BBC News | 2013-01-15 00:00:00 UTC ]
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Historic Time for Journal Inc with New Press Launch

From Clay Foster, chairman and CEO of Journal Inc. and publisher of the Daily Journal: Today’s paper is the culmination of months of planning and hard work to go live on a new printing press. In challenging economic times this was not an e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard work #printing press


The trade makes predictions for 2013

Another year of "breakneck" digital growth, a resurgence on the high street, further... Continue reading at The Bookseller

[ The Bookseller | 2013-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #high street


Booker nominees make Man Asian shortlist

The shortlist for the Man Asian Literary Prize was announced today (9th January) with two books... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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MediaNext: Scaling Quality Journalism

Any media company dedicated to quality journalism can produce it, but not all can sustain themselves on it. Scaling that quality-building it out into a usable, profitable model-is the challenge publishers face going forward. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality journalism


France Rejects Plan to Block Online Ads

The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times

[ The New York Times | 2013-01-07 00:00:00 UTC ]
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