The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with: #global head #advertising sales #key elements

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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscribers #operating profit


DRM-Free E-Books Makes Writers A Bundle of Cash

A group of writers are quids in following an experiment to sell a bundle of DRM-free ebooks. Sales of The Humble Bundle, which included works from authors Cory Doctorow, Neil Gaiman and the much-loved xkcd comic strip, have been anything but humble, with over 84,000 bundles sold, earning the... Continue reading at Fast Company

[ Fast Company | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #included works #neil gaiman #bought separately #lauren beukes #zoo city


Esquire to launch £6 biannual style guide

Hearst Magazines UK's Esquire is to publish the first edition of The Big Black Book, a biannual style guide, in March next year. Continue reading at Media Week

[ Media Week | 2012-10-24 00:00:00 UTC ]
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Shepherd makes return to DK

Dan Shepherd has been announced as the new global sales and marketing director at Dorling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan shepherd #global sales #marketing director


MItchell Beazley acquires street food 'star'

Octopus company Mitchell Beazley has acquired The Bowler's Meatball Cookbook by Jez Felwick,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-17 00:00:00 UTC ]
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Frankfurt 2012: Making the Digital Leap

At the beginning of a standing-room-only Frankfurt Book Fair discussion, Richard Mollet, CEO of the U.K. Publishers Association, said he imagined there was a day 100 or more years ago at a book fair when, after yet another panel on how electricity was going to revolutionize the business, an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard mollet #publishers association #book fair


Jeff Bezos Reveals Amazon Makes No Dough On Its Hardware

Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon's Lending Library service, has told the BBC that his firm makes no money on its Kindles. "We make money from when people use our devices, not when people buy our devices," he told technology correspondent Rory Cellan-Jones. "That... Continue reading at Fast Company

[ Fast Company | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhite #make money #people read #jeff bezos #ve bought #digital books


Quercus makes second US push with 'start-up'

Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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Rowling looks to next projects, as Casual Vacancy proves high street hit

J K Rowling's next published work is likely to be for children younger than the readers of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published work #children younger


Column: A Tumblr Ad Network? Why Not?

As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek

[ AdWeek | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long line


Hearst Reboots Mobile Mag Sites in Ad Push

There’s no question about it­—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek

[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #rising stars #david cohen #universal mccann


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #including titles #target audience #thought catalog #$40 million


Four indies make Polari Prize shortlist

Four independent presses have made the shortlist for the Polari First Book Prize, with the winner... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent presses #book prize


Kobo makes partnership with BA official

Kobo’s UK manager Phil Wood described booksellers at yesterday's BA conference as... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ba conference


Two Dollar Radio Starts Nonfiction Journal

Eric Obenauf, the publisher and editor-in-chief of Two Dollar Radio, the indie press headquartered in Columbus, Ohio, wants the seven-year-old company to publish more nonfiction, but he doesn’t want to produce more than the five or six titles—primarily fiction—that the publisher currently... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eric obenauf #dollar radio


56 Broken Kindle Screens Make One Perfect Coffee Table Book

A new printed book celebrates all of the quirky flaws of the world’s most famous ebook. Continue reading at Fast Company

[ Fast Company | 2012-09-12 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


Amazon Makes Everything Better

Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate

[ Slate | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon makes #people don #santa monica #makes money #book business


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


Middleton says her book is 'practical' guide

Penguin has released a visual of the front cover of Pippa Middleton’s party planning guide... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pippa middleton #front cover