At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with:
#global head
#advertising sales
#key elements
Oxford University Press has launched a roaming service for students and academics who read... Continue reading at The Bookseller
[ The Bookseller | 2012-06-07 00:00:00 UTC ]
More news stories like this |
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners
For book lovers, the summer is always a busy, exciting season, and this year is no exception. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book lovers
The Chicago Tribune is mulling a plan to charge online readers premiums for different kinds of content, a structure similar to the fee it charges for the print literary magazine it introduced this year. The city's largest newspaper is charting ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicago tribune
#pay wall
#largest newspaper
Hutchinson senior editor Sarah Norman has made her first acquisition since joining the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
More news stories like this |
The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#search engines
#gawker media
#media companies
#speak directly
Rachael Ray's "The Book of Burgers" could just be this year's burger bible. Here, the Food Network star shares tips on planning a burger bash and what she'd serve at a White House cookout. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#burger bible
#burger bash
#rachael ray
The Booksellers Association's chief executive Tim Godfray has said Kobo, Anobii and Hive will... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high street
#booksellers association
Collins & Brown has acquired a series of titles in a partnership with craft magazine Mollie... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#collins brown
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
#print version
#existing content
#personal philosophy
Curators of rare books are finding that blogging gives their discoveries greater exposure, an example of how virtual work can support even the most tactile of pursuits. Continue reading at The Atlantic
[ The Atlantic | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rare books
The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#support children
There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#banner ad
Waterstones m.d. James Daunt has warned that e-lending in libraries will put further pressure on... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library e-lending
#james daunt
#high street
LS Travel Retail UK & Ireland has opened a new UK shop at London's Cannon Street Station... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
More news stories like this |
Foyles has strengthened its marketing team and made a series of changes to its bookshop staffing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
This year’s Booksellers Association conference, to be held at the Warwick University... Continue reading at The Bookseller
[ The Bookseller | 2012-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#warwick university
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
There have been quite a few studies aimed at figuring out what makes the so-called "digital native" (i.e. children of the 90's who have had Web access and mobile technology their entire lives) tick. Most of them arrive at some disparaging conclusion or other: "Digital natives are slow to pick up... Continue reading at Betanews
[ Betanews | 2012-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital native
#mobile technology
#digital natives
#nonverbal cues