The Wal-Mart Effect

Nielsen BookScan began including book sales from Wal-Mart in its service starting with the week ending January 6, 2013, and the addition shed at least some light on the impact that the world’s largest retailer has in the book indusstry. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]

Other Publishing stories related to: 'The Wal-Mart Effect'


More Effective Native Advertising Is a Solution to Ad Blockers

If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age

[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #universal declaration #human rights #put back


Three Principles for Effective Development From The Washington Post

A Talent Network for freelancers, an Apple Watch news app, and Arc, a software platform for news publishers are just three of the new products The Washington Post has launched in the last year.   Since Amazon founder and CEO ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #amazon founder


Facebook, Email Most Effective for Crowdfunding Books on Inkshares

Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies involved #eye opening #streaming service #dramatic change #latest addition #high level


BEA 2015: Social Media is Fun, Effective, Indie Booksellers Say

While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #parnassus books #business models


BuzzFeed Maps Social Sharing's Ripple Effect With New Analytics Tool

BuzzFeed has built its business on publishing articles that get widely shared across various social channels, including Facebook and Twitter. Now it has a new way to better measure the relationship of those shares.On Monday at its NewFronts presentation, BuzzFeed announced an analytics tool that... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ripple effect #social channels #including facebook #newfronts presentation


Martin Sorrell: Magazines, Newspapers Deserve More Credit for Effectiveness

Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age

[ Advertising Age | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #martin sorrell #digital content #advertising budgets


Patrick Cockburn: ‘An effective terrorist attack requires the complicity of governments’

The prizewinning reporter talks about his famous father, writing with his son and his new book about Islamic stateThe morning I meet foreign correspondent Patrick Cockburn is, appropriately enough, one that will reverberate in world politics for some time to come. As I step off the train... Continue reading at The Guardian

[ The Guardian | 2015-01-24 00:00:00 UTC ]
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The Zuckerberg Effect

Mark Zuckerberg is not Oprah Winfrey. It may not matter to publishing folk, though. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #oprah winfrey


Hillary Clinton's 'Hard Choices' is 'effectively banned' in China

Chinese publishers have declined to purchase translation rights for Clinton's bestseller, said publisher Simon & Schuster, and China's major import agency will not import the book in English. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #hard choices #effectively banned #chinese publishers


'Twelve Years a Slave' and the Oscar Effect

Sales of the movie-tie-in have climbed steadily in the lead up to the Academy Awards on Sunday—reaching back to holiday highs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twelve years #academy awards


Autumn statement: UK's special effects industry cheered by tax relief plan

Chancellor's measures to help film business likely to encourage more Hollywood studios to use British post-production facilitiesThe UK's film special effects industry has received a shot in the arm with the government announcing plans to make it easier for Hollywood studios to qualify for UK tax... Continue reading at The Guardian

[ The Guardian | 2013-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snow white #big boost #video games


Harry Potter Alliance brings together fans to effect social change

The Harry Potter Alliance is a nonprofit coalition whose work so far has included creating a YouTube video titled 'The Hunger Games Are Real' which aims to raise awareness of poverty and hunger in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hunger games #nonprofit coalition #included creating #raise awareness


Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #weather company


German online copyright law to take effect in August

A German online copyright law that will give publishers the exclusive right to the commercial use of their publications on the Internet will come into effect on Aug. 1. The law was published in Germany’s Federal Law Gazette (Bundesgesetzblatt) on Tuesday. After a law is published in the... Continue reading at PC World

[ PC World | 2013-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google news #give publishers #news snippets #parts thereof #single words


Library volunteers left without 'effective support', says WI

Library volunteers are, in many cases, being left without sufficient support to deliver services... Continue reading at The Bookseller

[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library volunteers


The Instagram Effect: National Geographic Suspends Its Popular Account

Un-psyched by the photo-sharing service's new TOS, National Geographic is one of the first big names considering dropping the app. Instagram's revamped terms and conditions, which seemed to say Instagram and/or its parent company, Facebook, could sell your images for profit and not give you a... Continue reading at Fast Company

[ Fast Company | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #big names


Frankfurt feels the Fifty Shades effect

The E L James effect has gone beyond erotica as publishers look to self-published properties... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Book sales soar with WBD effect

Book sales soared £1.9m week on week last week, with the children's sector benefitting... Continue reading at The Bookseller

[ The Bookseller | 2012-03-06 00:00:00 UTC ]
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Book trade escapes effects of the riots

Written By: Benedicte Page and Philip Stone Publication Date: Thu, 18/08/2011 - 15:38 The book trade’s TCM sales showed another big year on year drop last week, but the regional breakdown of the Nielsen BookScan figures suggests the nationwide riots were unlikely to be the major factor,... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #big year #major factor