The Wal-Mart Effect

Nielsen BookScan began including book sales from Wal-Mart in its service starting with the week ending January 6, 2013, and the addition shed at least some light on the impact that the world’s largest retailer has in the book indusstry. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]

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From "Most Effective Digital Mag Brands" to "7 Magazine Web Sites That Suck"

Media research firm Affinity LLC has issued its latest American Magazine Study, which ranks 170 digital magazine brands on attributes ranging from "Most Trusted" to "Most "Useful" and "Most Entertaining." Rankings are based on the percent of a magazine's digital audience that cites the brand as... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine