The Task of a Translator in Today’s Market

As more German translations are published in the USA, the German Book Office New York supports the growing community of German-to-English literary translators. The post The Task of a Translator in Today’s Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-12-03 00:00:00 UTC ]
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New York Times to Fire 21 Union Employees Starting Today, Union Says

The New York Times will fire 21 union employees starting today, according to the union, exceeding the total number of job cuts the newspaper publisher had originally said was needed to reduce costs.New York Times Co. had accepted the buyout applications of 57 union employees and almost 30... Continue reading at Advertising Age

[ Advertising Age | 2014-12-17 00:00:00 UTC ]
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Children's market explored at New York Children’s Book Summit

The first Nielsen Children’s Book Summit convened in New York on Friday (12th December) at the McGraw-Hill Auditorium in midtown, saw over 150 participants attending the day-long meeting organized by Nielsen Book Americas SVP Jonathan Stolper and Bookigee’s Kristen McLean. They worked to be... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kristen mclean #mcgraw-hill auditorium #book summit #nielsen children


Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #twitter handle #net neutrality #late october #conde nast #verizon wireless


Two jobs cut at Egmont marketing

Egmont UK is cutting two roles in its marketing team following last year’s merger of its two book businesses.   Sales, marketing and PR director Ingrid Gilmore confirmed that two employees will be made redundant, saying: “The restructure means that the marketing team will now consist of five... Continue reading at The Bookseller

[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #made redundant #egmont uk #marketing team


Exhibitors Find a Buzzing Shanghai Fair and a Booming Children's Market

A bigger venue and a much expanded professional program awaited exhibitors and visitors to this year's China Shanghai International Children's Book Fair, which recently completed its second run from November 20–22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recently completed #book fair #booming children


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #make money #emerging markets #digital downloads #subscription services #defining moment #content producers


Sieghart Review to recommend task force for libraries

The eagerly-awaited Sieghart Review on the public library service will argue for a dedicated task force involving "all key players working together" to deliver changes at "a fast pace", a panel member has revealed. Public policy consultant Sue Charteris, talking at the Speak Up for Libraries... Continue reading at The Bookseller

[ The Bookseller | 2014-11-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sieghart review


Reinventing Book Printing: New Ideas for a New Market

When PW began this series in September 2013, the book publishing industry appeared headed to a market where print and digital books would coexist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital books


5 Tips for Editing Literary Works in Translation

Three top US book editors and one translator share their top tips for working with and editing literary translations. The post 5 Tips for Editing Literary Works in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book editors #translation appeared #top tips


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book nerds #content marketing


Reinventing Book Printing: Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hybrid market


What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising

Premium programmatic is a hot concept, and it's catching on. The ad industry's top brands are embracing more automation for digital campaigns—Cadillac, Tory Burch, CBS—and publishers are too. Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more... Continue reading at AdWeek

[ AdWeek | 2014-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #neal mohan


Blinkbox books launches 'biggest ever' marketing campaign

Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key moments #digital reading #week launching #blinkbox books


Nosy Crow creates in-house sales and marketing department

Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nosy crow #bounce sales #marketing director #marketing department


Why Business Books Are Blue (And Other Tricky Marketing Techniques)

Yes, you judge books by their covers. Here's what draws you in.I review a lot of business books. Consequently, publishers often send me copies of new releases. As I was cleaning out my office the other day, and staring at about 50 book covers, I had a thought: Why are so many of these books blue... Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #judge books #business books


Open Road Partners with Spanish Publisher on Bestseller Translations

Open Road Español, Open Road Media's Spanish language imprint, has teamed up with Barcelona-based independent publisher Roca Editorial, to market and distribute Spanish-language ebook translations of backlist novels by big-name American and British authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #british authors


Cashmore: 'Let marketers take risks'

Departing Blackwells digital director Michael Cashmore went out on a high at FutureBook's panel session on the future of content retailing, urging the industry to emulate the runaway marketing success of the John Lewis Christmas advertisement. Cashmore asked how other industries could be more... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #telling stories #panel session


British publisher to translate Patrick Modianos only childrens book

Publisher Andersen Press enters the race to publish Nobel prizewinners work in English, comparing new childrens story to Hans Christian AndersenA childrens book by Patrick Modiano a mystery set in the 10th arrondissement of Paris has just been snapped up by a British publisher amid a flurry of... Continue reading at The Guardian

[ The Guardian | 2014-11-10 00:00:00 UTC ]
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Expanding the International Rights Market for Children’s Books

A new breed of independent foreign rights professionals specialized in children’s book rights sales has emerged, and they are finding new homes abroad for kids' literature. The post Expanding the International Rights Market for Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books appeared #post expanding


Execs Talk Translation at Sharjah Book Fair

At the Sharjah International Book Fair, currently happening in the United Arab Emirates, a panel about translated books saw execs from various countries talking about the difficulties of getting titles that do not originate in English into the Western markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #western markets #translated books