The Rundown: With Watch news shows, Facebook still holds the cards

Facebook is paying news publishers, but the terms show the power is still with the platform. The post The Rundown: With Watch news shows, Facebook still holds the cards appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-06-07 00:00:00 UTC ]

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5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest step #posting videos #shopping cart #ad business #content directly


What brands and publishers need to know about Facebook’s developer conference

Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #messenger app #developer conference #convincing brands


Facebook Follows Netflix's Lead With Post-Play Videos

The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company

[ Fast Company | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #billion users #national geographic #host content #leaving facebook


Facebook wants more 'high quality' videos it can slap ads on

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget

[ Engadget | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vox media #video ads #high quality


The case for publishing directly to Facebook

The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #established players #make sense #ad revenue #publishing directly #facebook appeared


Short Takes: News on Spirituality and Religion Publishing, March 25, 2015

New books coming from Templeton Prize laureate; awards for books on preaching; CBA moves to new offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion publishing #short takes #books coming


Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital ecosystem #media executives #brands alike #attractive proposition #audience segments #media buyers


Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming months #national geographic #cautious approach #facebook continues


Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publish content #f8 conference #messenger app #facebook advertising #facebook messenger


Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #past couple #video games #video division


Facebook quiz publisher PlayBuzz raises $16m in funding

Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian

[ The Guardian | 2015-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #daily telegraph #organisations including #funding round


New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan

New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.At South by Southwest, sales chiefs for three heavily-funded digital publishers said they can do that too, or can soon,... Continue reading at Advertising Age

[ Advertising Age | 2015-03-15 00:00:00 UTC ]
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Google Change Allows Company Statements to Top News Searches

(Reuters) - A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses.   The measure may cost news publishers web traffic a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reuters -


News Briefs: Week of March 16, 2015

Bookstore sales dipped in January and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing news briefs


Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social platforms


Emerald Expositions Buys Shows, Magazines

Company bets on the benefits of a trade show-and-magazine model in B2B. The post Emerald Expositions Buys Shows, Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazines appeared


How Tech Media Covered the Apple Watch Launch

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #appropriately dubbed #apple watch


Live blog of the live blogs: How tech media is covering the Apple Watch today

What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday

[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #press conference #appropriately dubbed #live blog #apple watch


Facebook Focus for IPG Day One

Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people familiar #facebook bought #facebook continues #ad exchange #publishers sell #display ads