The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
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Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media property #commercial space #holy grail


Are viral traffic’s days numbered?

It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.... Continue reading at Digiday

[ Digiday | 2015-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #horizon media


Love letter to YA book bloggers

Andy Robb founded the UKYA Blogger Awards to salute all the teen and YA book bloggers who work so hard, for nothing but free books and the odd signature, to tell the world about the books they love, here’s whyOur guide to becoming a book bloggerTop 10 teen/YA book bloggers by... Continue reading at The Guardian

[ The Guardian | 2015-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #free books #love letter


The latest Web publishing design trend: Mimic print

Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday

[ Digiday | 2015-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital operations


How fake news goes viral, and why it will happen less

It's never been easier to spread fake news online. Publishers, driven by publishing economics to publish faster, are playing fast and loose with the facts, readers are spreading information they though they could trust and Facebook, up until very recently, has taken a backseat to fixing things.... Continue reading at Digiday

[ Digiday | 2015-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #diminishing returns #publish faster #fake news


Veronica Roth says she's 'in love' with her new two-book project

Veronica Roth, author of the 'Divergent' series, will release a two-book series in 2017 and 2018. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #veronica roth #two-book series


Publishers love the Whatsapp’s potential, but struggle with execution

Publishers are falling in love with WhatsApp, which is driving big traffic and engagement numbers. The challenge: retrofitting a platform meant for small-scale commutations into a platform that facilitates widespread dissemination has proven tedious. Still, WhatsApp is an attractive platform for... Continue reading at Digiday

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social strategies


Money, mobile and maturing brands: What else is keeping publishers up at night?

As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #longer apply #digital world #town hall


Love Affair with Two Languages: Robert Alter

For Robert Alter, translating the Old Testament is not only a way of expressing his love of both Hebrew and English, but also of illuminating the Bible as the key work of Western literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert alter #love affair


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #american express #brand strategy #digital publisher


Panel Mania: The Spectacular World Building of 'The Swords of Glass'

'The Swords Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award-winning art #sylviane corgiat


Stagnito Buys Canadian Brands From Fulcrum Media

Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Panel Mania: The Spectacular World Building of 'The Sword of Glass'

'The Sword Of Glass' by by Sylviane Corgiat and Laura Zuccheri tells a story of a girl's quest for vengeance in an ecologically-influenced fantasy world captured by Zuccheri's award-winning art. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #award-winning art #sylviane corgiat


'Love, Nina' to be five-part BBC1 drama

Nick Hornby’s adaptation of Nina Stibbe’s prize-winning Love, Nina (Penguin) will be shown as a five-part drama on BBC One. The Bookseller revealed in November last year that Hornby was adapting the book, which won the Non-fiction Book of the Year award at the Specsavers National Book Awards... Continue reading at The Bookseller

[ The Bookseller | 2015-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drama series #non-fiction book #nina stibbe


Nick Hornby writes first TV drama Love, Nina

Author of Fever Pitch is adapting a book of the same name based on the memoirs of Nina Stibble, a nanny who worked for some of London’s leading literary lightsThe author of Fever Pitch, Nick Hornby, is penning his first TV drama, based on the memoirs of a nanny who worked for some of the leading... Continue reading at The Guardian

[ The Guardian | 2015-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #half-hour episodes #leading lights #tv drama #nick hornby #fever pitch #award-winning book #nina stibbe #literary london


Digital Love Stories for Valentine’s Day from Africa

Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #africa appeared


Do you love Amazon? There's a Valentine's Day sale going on

Amazon, originally known as a book seller, has become an all-around retail super store with a growing list of its own electronics. Sales are not infrequent as the company tries to push its devices, in many cases selling them at a loss with plans to make up the money once the customer is... Continue reading at Betanews

[ Betanews | 2015-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #special gift #growing list #book seller #day sale


Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #twitter channels #corporate news


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #twitter channels #corporate news #penguin brand


Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
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