The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound - Brady "I wanted to showcase people with... Continue reading at 'AdWeek'

[ AdWeek | 2023-04-10 20:00:00 UTC ]
News tagged with: #digital media

Other news stories related to: "The Right Way to Build Brand Love by Hopping on Viral Trends"


Ladybird drops branding books ‘for boys’ or ‘for girls’

Much-loved publisher of books for youngsters says it does not want ‘to be seen to be limiting children in any way’Ladybird, the iconic publisher of children’s books including the classic Peter and Jane reading scheme, has vowed to remove any “boy” or “girl” labels from its books because it... Continue reading at The Guardian

[ The Guardian | 2014-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #classic peter #iconic publisher #books campaign #books including


For the Love of Gospel Music: Robert Darden

Robert Darden is both a scholar and an evangelist of black gospel music, seeking to preserve it through archival work and to write its history. His new book illuminates how spirituals carried messages not only of hope for the next world but freedom in this one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gospel music


Brands Are Wasting Time And Money On Facebook And Twitter, Report Says

"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #principal analyst #wasting time


Five Trends To Watch

Six months after Amazon's purchase of Comixology, new patterns are emerging in the digital comics marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this |


What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers appeared


Curtis Brown: Love, Passion and a Century of Selling Rights

As Curtis Brown Ltd. celebrates its centenary anniversary, the firm’s CEO reflects on rights sales and the changing role of literary agents and authors today. The post Curtis Brown: Love, Passion and a Century of Selling Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary agents #changing role #rights sales #selling rights #curtis brown


Indie Comics: Easier To Build, Easier To Get On TV, And More Diverse Than Ever

Comics like Powers are flooding networks, cable, and now your PlayStation--often with a more diverse cast than they had on the page.In December of 1999, well before he became the man behind every Marvel title of note from Avengers to X-Men, writer and artist Brian Michael Bendis published a... Continue reading at Fast Company

[ Fast Company | 2014-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #failed attempts #diverse cast #indie comics


AUDIO: Is technology killing old loved books?

Josh Spero, author of Second Hand Stories and editor of Spear's Magazine, and the author Erica Wagner, a former literary editor of the Times mull the question of high tech and old books. Continue reading at BBC World

[ BBC World | 2014-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary editor #loved books


Hot Book Trends from the Göteborg Book Fair

Saskia Vogel documents the hot book trends from the Goteborg Book Fair, including feminist texts, literary fiction, and more. The post Hot Book Trends from the Göteborg Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary fiction


LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video games #tv shows #association lima #report commissioned #horrid henry #harry potter


Blackman to curate YA love story anthology

Random House Children’s Publishers (RHCP) will next year publish a collection of YA love stories edited by children’s laureate Malorie Blackman.  Love Hurts is a mixture of new stories and extracts from published books. Contributing authors include Melvin Burgess, James Dawson, Laura Dockrill,... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #maureen johnson #bali rai #david levithan #matt haig #phil earle #patrick ness #laura dockrill #james dawson #published books #love hurts


IDG’s Apollo CMS Makes a Case to Build It Yourself

Proprietary content management systems have been a hot topic in digital publishing over the past year. Companies like Vox, Say Media, Forbes and others have made huge commitments to building out their platforms to not only serve internal needs but also provide licensed solutions for outside... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #hot topic


How News UK Digs Into Data to Build its Subscriber Base

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, wh ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital subscribers #drive readership #news uk #subscriber base


Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek

[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business development #daily basis #magic touch #social shares


Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media company #production company #general electric #native advertising


New way to love a bookstore: sponsor a shelf

Readers eager to support their local bookstores might want to consider paying to sponsor a bookshelf.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local bookstores


Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media platform #agency executives #fast company #advertising week


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer products


Publishing Vet Builds His Own Cathedral, One Rock at a Time: Bill Henderson

Bill Henderson, founder of Pushcart Press and recipient of the National Book Critics Circle’s Lifetime Achievement Award, tells the story of “an aging man who builds a holy place in his backyard” in his new book. The memoir features bugs, cancer, spiritual wavering, and rocks. Lots of rocks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pushcart press #bill henderson


Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
More news stories like this |