Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with:
#early days
#increased focus
#increase awareness
#digital content
If you need an affordable tablet for watching videos, reading ebooks, and casual gaming Amazon has dropped the price of the 32GB Fire HD 8 with Special Offers to $60 for 48 hours only—its lowest price ever. That’s nearly half off the Fire HD 8’s $110 retail price, and $30 to $40 less than what... Continue reading at PC World
[ PC World | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#special offers
#reading ebooks
#watching videos
#lowest price
Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be departing the company. Lewis first joined Hearst Magazines Digital Media in 2014 as vice president,... Continue reading at AdWeek
[ AdWeek | 2018-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vice president
#improving collaboration
#hearst magazines
#kate lewis
The Sunday Times/PFD prize for writers aged 18 to 35 opens a new resource, while the Paul Torday Prize will honor a debut novelist decades older. The post Content From a UK Award for Younger Writers, and a Prize for Authors Over 60 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#younger writers
#post content
Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age
[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer marketing
#magazine brands
#effective immediately
#troy young
#hearst magazines
The rumor that Hearst Magazines' Chief Content Officer Joanna Coles would be leaving the company broke on Friday (see this New York Post story), and it wasn't exactly a surprise (given that she was just passed over for the company's presidency). What is a surprise is how she chose to make it... Continue reading at Advertising Age
[ Advertising Age | 2018-08-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst magazines
#company broke
Publishers balance heritage with modern themes to keep their evergreen licensed publishing programs fresh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#licensed publishing
The extraordinary sales achieved by adult colouring titles ballooned the crafts sector, which appears to be somewhat realigning to its pre-2015 levels—but there remain surprise hits in the sector. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this |
Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publicity team
A number of smaller publishers, many with dedicated followings and a strong sense of community, are asking readers to buy into pledge and subscription schemes that will bring them longer-term benefits. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#strong sense
#smaller publishers
Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#third-party measurement
#business insider
A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#key markets
#romanian publishers
#study finds
Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#integrated marketing
#newly-created role
Ireland’s Nielsen-measured market has enjoyed strong, UK-beating growth this year to date, with a grass-roots author campaign propelling the late Emma Hannigan to the top of the bestseller lists. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bestseller lists
Magic Leap has teamed up with Scotland-based Square Slice Studios, which was co-founded by comic book industry veteran Grant Morrison, to create content for its mixed reality headset. You might know the prolific writer for his work with Batman and Al... Continue reading at Engadget
[ Engadget | 2018-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#prolific writer
#create content
Combined North American sales of graphic novels and periodical comics declined about 6.5% to $1.01 billion in 2017, although graphic novel sales via the book trade were essentially flat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#essentially flat
#book trade
#graphic novels
Solid but unspectacular growth in print value and volume has been posted through Nielsen BookScan in the first half of 2018, with range the key in the absence of a breakout trend. Continue reading at The Bookseller
[ The Bookseller | 2018-07-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen bookscan
Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book marketplace
#digital dynamic
#book market
#post italy
The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#found success
#facebook appeared
Half of U.S. and European publishers are neutral over the potential market for selling and licensing short-form video content. The post Digiday Research: Publishers are lukewarm on market for short-form video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digiday research
#european publishers
HarperCollins Children's Books' executive editor Sara Sargent says she's 'combining a non-traditional way of sourcing books with traditional storytelling' with Wattpad. The post Sourcing Content: Sara Sargent of HarperCollins Children’s Books on Working With Wattpad appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins children
#wattpad appeared