The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #early days #increased focus #increase awareness #digital content

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Knight Institute, ACLU Sue for More Transparent Manuscript Review Process for Government Agencies

The lack of information regarding pre-publication review policies at various government agencies raises First Amendment questions, the plaintiffs say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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5 questions publishers have about Snap’s new content creator incubator

In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay alive #win back


Our favorite Kindle reader, the Paperwhite, is on sale for 25 percent off today

Amazon’s Kindles are among the best ways to read without lugging around physical copies of all your favorite books and magazines, and if you’re looking to try one for yourself, today's your lucky day—our favorite e-reader, the Kindle Paperwhite, is on sale now for $90, its lowest price since... Continue reading at PC World

[ PC World | 2018-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #black friday #lowest price #physical copies #kindle paperwhite


HBG, Amazon Partner on Narrative Content for Echo Device

In a move that shows where the future of storytelling may be headed, HBG has teamed with Amazon to create an interactive title specifically for Amazon's voice-activated digital assistant aimed at children, Echo Dot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #echo dot


Q&A: WSJ’s Membership GM on Why We’re Seeing More Paywalls for Digital Content

While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek

[ AdWeek | 2018-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #business insider #vanity fair #digital content


Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #white house #big winners #political books #book market


Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #penguin live


Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish-language children #e-book market


Shape Redesigns to Address a “Cultural Shift” Around Fitness

Editor-in-chief Elizabeth Goodman Artis takes Folio: inside the magazine's new look. The post Shape Redesigns to Address a “Cultural Shift” Around Fitness appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-24 00:00:00 UTC ]
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Five Bogotá Book Fair Fellows’ Viewpoints on Rights Issues Today

Can publishing advances sustain literary agencies in Latin America? And could stories of violence be what publishers this season are looking for? These and other issues are discussed by rights specialists among the Bogotá Book Fair fellows. The post Five Bogotá Book Fair Fellows’ Viewpoints on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rights specialists #latin america


Facebook finally explains why it bans some content, in 27 pages

Among the most challenging issues for Facebook is its role as the policeman for the free expression of its two billion users. Now the social network is opening up about its decision-making over which posts it decides to take down - and why. On Tuesday the company for the first time published the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2018-04-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #time published #billion users #free expression #challenging issues


Content recommendation networks look for a second act

Outbrain, Taboola and Revcontent have launched new products aimed at premium publishers in the past three months. The post Content recommendation networks look for a second act appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers


How Net-a-Porter’s 70-person content team operates online and in print

Content is a robust piece of both Net-a-Porter’s marketing and merchandising strategies: The company employs 70 people on its editorial team, and it publishes six issues of Porter’s print edition per year, which have featured celebrity cover stars like Viola Davis, Penelope Cruz and Bella... Continue reading at Digiday

[ Digiday | 2018-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editorial team #merchandising strategies #print appeared


Egan, Myers and Lynch in contention for Walter Scott Prize

Jennifer Egan, Benjamin Myers and Paul Lynch are among the authors shortlisted for the £25,000 Walter Scott Prize for Historical Fiction. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #historical fiction #authors shortlisted #paul lynch #benjamin myers #jennifer egan


Macmillan's Podcasts Promote Authors, Create New Content, and Boost Sales

In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #joint venture #boost sales


Comics Retailers Are Optimistic Despite Market Changes, Sales Declines

Despite a disappointing 2017, comics retailers attending the annual Diamond Retailers Summit in Chicago were optimistic about 2018, and expect new retail services and forthcoming titles to drive sales in the second half of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #drive sales #forthcoming titles #sales declines #comics retailers


Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-11 00:00:00 UTC ]
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AT&T executive grilled over email calling content providers 'shortsighted whores'

A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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Digiday Research: Brand-safety concerns haven’t made it harder to monetize content

Over half of U.S. and European publishers surveyed by Digiday said brand-safety concerns don't affect their ability to monetize quality journalism. The post Digiday Research: Brand-safety concerns haven’t made it harder to monetize content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monetize content #digiday research