Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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#sales channel
In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget
[ Engadget | 2018-03-01 00:00:00 UTC ]
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Author Sherman Alexie has claimed no recollection "of physically or verbally threatenening anybody or their careers" even as he apologized for "things that have harmed other people." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-01 00:00:00 UTC ]
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Jill Soloway, creator of the Emmy- and Golden Globe-winning show Transparent, is heading another Amazon project. The company announced today that Soloway will be the editor-at-large of a new Amazon Publishing imprint, Topple Books, which will feature... Continue reading at Engadget
[ Engadget | 2018-02-28 00:00:00 UTC ]
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Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Cassell Illustrated has signed a publishing partnership with BBC Radio 4’s "Today" programme, to publish the programme’s first official book along with two others. Continue reading at The Bookseller
[ The Bookseller | 2018-02-24 00:00:00 UTC ]
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Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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The international terror threat, a weaker pound and ill feeling towards the election of Donald Trump have contributed towards a shift in the travel market, but the book trade is still bullish about its long-term health, despite a drop in sales last year. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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A behind-the-scenes look at how three publishers are succeeding with new products and a new strategy. The post Why Publishers Are Winning With Custom Content Studios appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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