The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on content syndication in the B2B marketing space, as companies seek to maximize the distribution and impact of their content across various channels and platforms to increase awareness, bolster lead generation, and improve ROI. Continue reading at 'Fast Company'

[ Fast Company | 2024-09-17 16:24:38 UTC ]
News tagged with: #syndicate content #content syndication #address transparency #consumer expectations #driving corporations #early days #modern internet #steadily rising #increased focus #companies seek #increase awareness #improve roi #digital content

Other Publishing stories related to: 'The need to address transparency in content marketing today'

'Stardew Valley' creator is working on more content and a new game

In a blog post and a few tweets, solo game developer Eric Barone laid out plans for 2019 that will expand his hit indie game Stardew Valley and extend to a new title. Now that he has regained the right to self-publish the top-down farming RPG on most... Continue reading at Engadget

[ Engadget | 2018-12-15 00:00:00 UTC ]
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As the Spanish book market grows, women-led startups fill demand

US sales of children's Spanish-language books rose 6 percent over the past year, while overall Spanish-language books rose 15 percent. As America's demographics continue to change, business-savvy bilingual mothers are creating bilingual books, apps, and videos. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2018-12-05 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Hachette calls on rivals to disclose 'transparent' gender pay gap numbers

Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller

[ The Bookseller | 2018-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk #major publishers

Thai Children’s Rights Fair Throws the Spotlight on a Fast-Developing Market

The four-day International Children’s Content Rights Fair—which took place in Thailand, and ended its run on December 2—is focused on children’s content from ASEAN publishers and facilitating rights trading within the region and with overseas exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overseas exhibitors

A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market

Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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Continued audio growth for big publishers as new players enter market

Audiobook sales are continuing to rocket, with a number of the biggest publishers in the space confirming they are still experiencing “strong double-digit growth” year on year. Continue reading at The Bookseller

[ The Bookseller | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #audiobook sales #biggest publishers

China’s Children’s Book Market: Big Numbers and Local Talent

As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post china #book market #local talent

Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #branded content #increase revenues

Shanghai Children’s Book Fair Looks to Capitalize on Growing Market

With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shanghai children #book fair #growing market

One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus Indonesia

As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #olympia london

How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads appeared #usa today #subscription revenue

Books 'to outperform retail market this Christmas'

The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Christmas markets

Benedicte Page looks ahead optimistically to the book market's performance in the forthcoming Christmas period.   Continue reading at The Bookseller

[ The Bookseller | 2018-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #book market

Unbound strikes deal with Lounge Marketing

Unbound authors will from now on have access to marketing advice from Lounge Marketing after the two companies struck a partnership.  Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Netflix plans $2bn debt raise to fund content growth

Netflix is planning on raising $2bn (£1.5bn) through a bond offering to fund content growth. Continue reading at The Bookseller

[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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PTC Influencer Marketing Breakfast: Sharing Valuable Experience

The first PubTechConnect Breakfast Panel will bring together leaders and innovators in book marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

Juno Dawson’s 'Meat Market' acquired by TV production company

Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller

[ The Bookseller | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #juno dawson #meat market #upcoming ya

Russian Market Book Sales Channels: Proponents of Both Online Retail and Off

Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retail #russian market #major chains #physical stores #strong sales #online bookselling

Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms. The post Digiday Research: Publishers rely on Facebook for paid content distribution appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #digiday found #publishers rely #publishers pay #distribute content