Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make Hearst competitive with Facebook and Google, but the publisher hopes it will give it a leg up with other legacy publishers and digital-only publishers, Hearst's Cameron Connors said. “What Toyota wanted to see is, how people are consuming print content, but also, did they follow [the brands] in digital,” he said. The post The latest bid to keep print relevant: Hearst offers print-to-digital targeting appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-11 00:00:00 UTC ]
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[Sponsored Content] Just a few years ago, it looked as if digital publishing would push print aside and that publishers would be able to avoid paying the high costs of paper, printing and postage. But print refused to die. Why? The post A Look Ahead: Print and Digital Periodicals appeared... Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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The regional publisher has axed eight free print titles in the Midlands and folded a further three into paid-for titles in the North West and South. The company announced the closures in a statement to shareholders this morning in an update on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
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Bricks-and-mortar booksellers have a “fantastic opportunity to seize the moment”, with year-to-date print sales up for the first time in eight years. Figures from Nielsen Bookscan show sales of print books for the first 36 weeks of 2015 are up by 4.6% (worth £739.5m) when compared to the same... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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"Go Set a Watchman" sold more print copies in its first week than any book since Dan Brown’s "The Lost Symbol," which was released in September 2009. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Paula Hawkins’s debut psychological thriller "The Girl on the Train" was the top-selling title on the print and Kindle bestseller lists for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-06-30 00:00:00 UTC ]
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National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian
[ The Guardian | 2015-05-20 00:00:00 UTC ]
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The combined print and ebook sales of U.K. publishers fell by 2% in 2014, to £3.3 billion, according to the new edition of the Publishers Association Statistics Yearbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Oxford University Press has appointed Hong Kong-based CTPS to provide end-to-end digital solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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In the UAE, the new Sharjah Book Authority will offer printing services to regional publishers, as well as offer distribution, research and events. The post Sharjah Book Authority to Offer Regional Printing, Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-04 00:00:00 UTC ]
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Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
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Publishers have long treated the digital and print parts of their designs as separate animals. But as their digital audiences start to outstrip their dwindling print subscribers, they're coming up with new ways of infusing print design and editorial sensibilities into their digital operations.... Continue reading at Digiday
[ Digiday | 2015-03-05 00:00:00 UTC ]
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'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place. Schembari is not a retiree who sips tea at Politics ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
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Ahead of an appearance at this year’s Changing Media Summit, Anna Jones talks to the Guardian about the future of magazines, Hearst’s role in the run-up to the 2015 general election and why the portrayal of women in Esquire is changingChanging Media Summit 2015 programmeIf a 169-year-old,... Continue reading at The Guardian
[ The Guardian | 2015-01-28 00:00:00 UTC ]
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Two publishers make the case for separating or combining their print/Web editorial staffs. The post The case for, and against, integrated print-digital newsrooms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-21 00:00:00 UTC ]
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Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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